There’s an old saying that goes something like, “Make hay while the sun shines.” The gist of this is, of course, when the opportunity presents itself to do something like grow your business, you should probably do it because we all know the sun won’t shine forever. Whether you are a small business owner or […]
Many small and mid-sized businesses, including personal injury law firms, put a lot of effort into organic search (SEO), but many aspects of SEO that may lurk beneath the surface often hold businesses back from reaching their full ranking potential. In this edition of Plain Talk, we’ll review the top challenges that can have a […]
In their 2021 book Brandsplaining, Jane Cunningham and Philippa Roberts dig into how advertisers traditionally have viewed and judged women from a male perspective (and still do) as vessels to be filled. The authors state near the end: “To succeed in this new context, brands need – to put it bluntly – to get down […]
The value that SEO contributes to personal injury law firms is undeniable, but measuring ROI and cost per signed case can be a challenge, and not understanding cost per case and ROI for SEO can lead to not truly understanding how SEO is contributing to your overall marketing mix and signed cases. In this Plain […]
Personal injury law firms operate in one of the most competitive marketing environments of any profession. In that environment, nothing is more competitive than the battle for the prospects who are looking for legal services and find your firm through organic web searches. These leads can drive down your cost per case, deliver valuable referral […]
As Sun Tzu so eloquently stated in “The Art of War,” “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” This ancient wisdom still resonates today, but perhaps not in the way Tzu envisioned. When it comes to SEO and digital marketing, knowing your competition […]
As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]
For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]
Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]
2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]
PriceWeber and the Kentucky Association of Sexual Assault Programs (KASAP) have been honored nationally for an impactful campaign that helped raise awareness of the pervasive issue of sexual assault within communities statewide. PriceWeber and KASAP earned national accolades on Friday, Dec. 15, during PR Daily’s 2023 Media Relations Awards at the National Press Club in […]
PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]