Because our healthcare clients are focused on outcomes, PriceWeber’s Healthcare Marketing team is focused on outcomes too. Our team works with hospitals and healthcare organizations including home care groups, mental health clinics, assisted living providers, telecare companies, substance abuse clinics and service providers for individuals with developmental disabilities. In every instance, our goal is to move key performance drivers for our clients that produce a healthy bottom line so they can focus on delivering excellent care.
We do this by taking a holistic approach to each client’s business. This includes patient and clinician research and insights, branding and identity upgrades, traditional and digital advertising, interactive services, PR, social media, and even talent acquisition and retention services. By integrating these services, we help drive new patient acquisition, occupancy rates and new physician and clinician recruitment, while helping balance dependency on Medicare/Medicaid reimbursed patient populations with patients who deliver higher reimbursement rates.
As Kosair Children’s healthcare organization was transitioning into Norton Children’s, PriceWeber was asked to migrate all content into a completely transformed site aligned with Norton Children’s contemporary brand vision and to improve visitor engagement through intuitive UX. The client also asked that the new site reflect the organization’s care for children and their families, while communicating thoughtfully and effectively to each of its three key audiences: patients, non-patients, and donors. The entire challenge was intensified by the need to complete the project—including site planning, development, design, copy, and launch—in eight weeks.
Goals included increasing “Find A Doctor” searches by 5 percent, increasing location searches by 11 percent, and increasing event searches by 5 percent.
PriceWeber streamlined the Norton site while also helping to capture the organization’s warmth and compassion through custom photography, navigation icons, and other design elements. We also developed new copy that speaks to all audiences in a conversational and caring, yet expert, voice. Through simplified, elegant design and intuitive navigation, the new site allows visitors to find their way around with ease. Modular sidebar navigation creates instant connectivity between related content and enables visitors to quickly find specific information. The redesign was everything that Norton Children’s hoped it would be, and the site’s much-improved visitor experience is reflected in higher satisfaction and increased utilization.
All goals were dramatically exceeded.
increase in "Find A Doctor" searches
increase in location searches
increase in event searches
