PriceWeber’s Convenience Retail Marketing Team helps clients like The Hershey Company, Sunny Sky, and RJ Reynolds maximize compliance and performance. We get that c-store/gas isn’t like other channels. Frequent ownership changes, low-volume accounts, and overstretched field sales staff can make communication difficult. Furthermore, increased competition for facings and display can reduce lift, causing clients to miss their quarterly numbers. Meanwhile, the changing tastes of the convenience shoppers means that we have to continually invest in a deeper understanding of what drives the channel consumer to buy. Our Convenience Retail Marketing Team helps clients overcome these obstacles, streamlining communication within the channel, engaging consumers more effectively, and ultimately driving sales—all while helping our clients save money on execution.

Skills

Brands We've Done This For


The Hershey Company logo
Sunny Sky Products logo
Reynolds American logo
The Nature's Bounty Co. logo
Our work in action

R.J. Reynolds

Engage Trade Partners Web Portal

Engage Trade Partners website image of convenience retail transaction

Challenge

The second-largest tobacco company in the United States, R.J. Reynolds, manufactures many of the nation’s top-selling brands. To service all of its independent retailers, chain accounts, and wholesalers, RJR needed to effectively communicate key business information to time-starved category buyers and store owners.

Engage Trade Partners convenience retail web sales portal on laptop computer showing bar graphs

Solution

PriceWeber devised the innovative Engage Trade Partners platform, a robust channel marketing portal for Reynolds and its operating companies that services more than 600,000 retailers, wholesalers, and suppliers. Since the conception of ETP, PriceWeber has provided strategic direction and analysis, messaging, creative, programming, infrastructure integration, help desk support, and complete platform management and hosting, supporting over 8 billion transactions each week. Delivering a full range of tools and metrics, ETP increases engagement and support of customers’ businesses while streamlining information across the entire enterprise.

Results

  • Quarter-over-quarter growth across all key performance indicators.
  • Improved customer engagement within the on-site sales force.
  • Engagement exceeded all major digital trade publication portals combined.
  • $55 million in cost savings first year.
87%

of contacted customers regularly used portal


Skill Leader(s)

Steve Kozarovich, Account Director PriceWeber Marketing, Louisville KY

Steve Kozarovich

Account Director

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