According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]
PriceWeber’s Convenience Retail Marketing Team helps clients like The Hershey Company, Sunny Sky, and RJ Reynolds maximize compliance and performance. We get that c-store/gas isn’t like other channels. Frequent ownership changes, low-volume accounts, and overstretched field sales staff can make communication difficult. Furthermore, increased competition for facings and display can reduce lift, causing clients to miss their quarterly numbers. Meanwhile, the changing tastes of the convenience shoppers means that we have to continually invest in a deeper understanding of what drives the channel consumer to buy. Our Convenience Retail Marketing Team helps clients overcome these obstacles, streamlining communication within the channel, engaging consumers more effectively, and ultimately driving sales—all while helping our clients save money on execution.