PriceWeber’s Convenience Retail Marketing Team helps clients like The Hershey Company, Sunny Sky, and RJ Reynolds maximize compliance and performance. We get that c-store/gas isn’t like other channels. Frequent ownership changes, low-volume accounts, and overstretched field sales staff can make communication difficult. Furthermore, increased competition for facings and display can reduce lift, causing clients to miss their quarterly numbers. Meanwhile, the changing tastes of the convenience shoppers means that we have to continually invest in a deeper understanding of what drives the channel consumer to buy. Our Convenience Retail Marketing Team helps clients overcome these obstacles, streamlining communication within the channel, engaging consumers more effectively, and ultimately driving sales—all while helping our clients save money on execution.
PriceWeber, the digital-forward, full-service marketing and advertising agency located in Louisville, KY, announced today that it has established a financial services marketing practice named PW Financial Services Marketing. The new business will focus on providing 21st century marketing and strategy solutions to banking and wealth management clients.
Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.
In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of the Americans with Disabilities Act (ADA), and we recommended that if your business had a physical location and a website, you should “probably” make it WCAG 2.1 compliant to meet contemporary recommended standards for accessibility. In this edition of our Plain Talk series, we’ll be upgrading that “probably” to a “definitely” and explaining what’s changed and how it may impact you and your business.