In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of […]
PriceWeber’s Convenience Retail Marketing Team helps clients like The Hershey Company, Sunny Sky, and RJ Reynolds maximize compliance and performance. We get that c-store/gas isn’t like other channels. Frequent ownership changes, low-volume accounts, and overstretched field sales staff can make communication difficult. Furthermore, increased competition for facings and display can reduce lift, causing clients to miss their quarterly numbers. Meanwhile, the changing tastes of the convenience shoppers means that we have to continually invest in a deeper understanding of what drives the channel consumer to buy. Our Convenience Retail Marketing Team helps clients overcome these obstacles, streamlining communication within the channel, engaging consumers more effectively, and ultimately driving sales—all while helping our clients save money on execution.
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