PriceWeber’s Economic Development specialists work to help entities like yours build compelling strategies to succeed in all areas from growing base industries to business creation. We understand the dollars and cents of business relocation, but also the vast importance of helping municipalities develop a consistent pipeline of new talent pool growth to feed the industries and businesses that have chosen your metro area as their home.
We’ve engaged with clients at the state and local levels using custom research to help these clients develop a unique positioning among peer cities and states, giving them a competitive edge for the most desirable development opportunities.
With its website delivering a lackluster and confusing user experience, GLI sought to improve member engagement on their primary communication tools, including GreaterLouisville.com and a host of satellite sites. GLI challenged PriceWeber to determine the source of the problem and design a solution that would improve key indicator metrics, including:
Improvement in time on site, page views, and other key Google Analytics measures.
Increased new users.
Reduced bounce rate.
Significant decrease in site performance issues impacting UX and SEO (e.g. 404 errors, missing tags, etc.).
After conducting a thorough examination of the site and evaluating best practices among a dozen peer cities, PriceWeber determined that the GLI site’s poor user experience resulted from excessive content, content duplication, poor UX design, and infrequent content management, resulting in lower site engagement as reported by common site metrics.
PriceWeber’s digital strategy team conducted key stakeholder meetings to determine essential content, then developed SEO and content strategies in tandem that would help GLI constituents better navigate the site and find relevant information while making the site more organically competitive. By gaining this alignment on content goals and priorities, and by setting site content rules, we could also help prevent future “content bloat.” At the same time, PriceWeber dramatically simplified UX by building a WordPress multi-site to cover all relevant content and reducing the number of navigation points.
Site issues impacting user experience and SEO reduced from over 11,200 to near zero on an ongoing basis.
PriceWeber, the digital-forward, full-service marketing and advertising agency located in Louisville, KY, announced today that it has established a financial services marketing practice named PW Financial Services Marketing. The new business will focus on providing 21st century marketing and strategy solutions to banking and wealth management clients.
Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.
In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of the Americans with Disabilities Act (ADA), and we recommended that if your business had a physical location and a website, you should “probably” make it WCAG 2.1 compliant to meet contemporary recommended standards for accessibility. In this edition of our Plain Talk series, we’ll be upgrading that “probably” to a “definitely” and explaining what’s changed and how it may impact you and your business.