You look at competitive websites and see that they are informational and transactional, facilitate two-way conversations with the user base, and work in concert with social media to provide a rich environment—everything you want in your next website. But you’re cringing thinking about how much a total reboot is going to cost in terms of time, personnel, infrastructure, and transitioning, not to mention costs and having the ROI to justify this hairy mammoth of an activity. How do you get there without busting your budget? At PriceWeber, the first advice we give our clients is this: don’t reinvent the wheel! Other people have already paid for the development of solid, highly dependable, and functional solutions to the basic elements of a website. Here are the most common applications your website needs.

Unless you’ve been in hiding, without a smartphone, you’ve heard a lot about virtual reality. For some, VR is touted as the “it” technology that will save marketing (or make it cool again). From the Consumer Electronics Show in Las Vegas to gamer and entertainment blogs, it’s been hot water-cooler talk for some time. If you’ve experienced virtual reality yourself, you have to admit, it’s pretty cool tech. But is it really the next big thing, or will it just be another arrow in the marketing quiver?