Social media is transforming the way patients engage with healthcare providers. Platforms like Facebook, TikTok, Instagram and Reddit are now being considered go-to sources for health and wellness information. In this edition of Vital Signs, we’ll explore how healthcare organizations can cut through the noise on social media and restore trust with patients.
Every touchpoint, from emails to waiting room screens, either builds confidence or erodes it. And when the appointment ends, the story doesn’t. Patients keep remembering, comparing, and deciding whether they felt seen and supported. In this edition of Vital Signs, we’re sharing our playbook on how healthcare marketers can help their brand create meaningful patient touchpoints before, during, and after the visit.
Technologies often lack the human touch that comes with face-to-face interactions with a physician. This is where storytelling plays an important role in enhancing current trends and everyday marketing efforts. In this edition of Vital Signs, we will explore how organizations can humanize their brand and differentiate themselves through sharing stories.
Effective patient engagement means delivering clear, empathetic, and actionable communication that builds trust and drives patients to act. This edition of Vital Signs explores how to improve messaging with personalization, the right tools and timing, and trust-based strategies, and how to measure the real impact of your communication efforts.
Customer retention is more critical than ever for banks and credit unions, especially as acquiring new clients can cost significantly more than keeping existing ones. With 13% of retail banking customers likely to switch within two years and ongoing marketing challenges, financial institutions must take a strategic approach. This playbook outlines five proven customer retention strategies for banks to boost engagement, reduce churn, and increase customer lifetime value.
There was a time, not so long ago, when healthcare marketing meant making sure your hospital had a good billboard and your practice showed up on Google Maps. But those days are over. Today, healthcare decisions are shaped less by proximity and more by trust, experience, and emotional connection. Today’s patients aren’t just looking for care, they’re looking for care they can believe in. And that has changed everything. In this edition of Vital Signs, we’ll explore how the rules of modern patient engagement have changed, what healthcare marketers need to do differently, and why empathy, authenticity, and personalization aren’t just nice-to-haves anymore-they’re the price of entry
The level of effort that financial institutions place on developing engaging content has sky-rocketed in recent years. This isn’t surprising, given that an effective content strategy can help attract new customers and retain existing ones. It also serves as an opportunity to educate your community on financial matters. But with so many institutions taking this approach, what sets the winners apart from the losers? The most successful content marketers in the financial industry have one thing in common—a great strategic foundation for their content. In this edition of Compound Interest, we examine what goes into a content marketing strategy for financial services that will set you up for success.
Keeping up with social media trends and updates sometimes feels impossible. Algorithm changes, new features, and even entirely new platforms are popping up regularly. From the uncertain future of TikTok in the U.S. to the rise of artificial intelligence (AI) and augmented reality (AR) reshaping the digital landscape, 2024 saw its fair share of changes to social media. In this edition of Plain Talk, we’re diving into the most significant social media shifts of 2024 and sharing our predictions for what’s on the horizon in 2025.
Community banks have long been a trusted partner for individuals and businesses, yet as Gen Z’s banking needs continue to grow and diversify, many community banks struggle to capture their attention. In this edition of Compound Interest we’ll examine why a generation known for its values-driven decision-making has not been choosing community banks and how these institutions might succeed at attracting them.
In 2024, an astonishing 40% of all consumer goods will be sold on Amazon, and an even more impressive 56% of shoppers will start their product searches there. If you’re selling products that could shine on Amazon but aren’t showing up in a meaningful way, you’re missing out—big time.
In this edition of Plain Talk, we’re diving into how to use Amazon Seller Central. Yes, the learning curve is steep, but as a full-service marketing agency that’s waded through the depths of this e-commerce ocean, we’ve uncovered some pearls of wisdom. Whether you’re a seasoned seller or just starting out, this guide will break down Amazon’s unique (and occasionally frustrating) algorithm to help you make it work for you.