Technologies often lack the human touch that comes with face-to-face interactions with a physician. This is where storytelling plays an important role in enhancing current trends and everyday marketing efforts. In this edition of Vital Signs, we will explore how organizations can humanize their brand and differentiate themselves through sharing stories.

If you’re reading this article, you know that running a law practice is about as competitive an industry as there is. How competitive, exactly? Try 1.3 million lawyers in the United States today, according to the American Bar Association. Couple that with the Princeton University study that placed lawyers among the least trusted professionals in the U. S. and you can see why it can be a real challenge to convince potential clients that your firm is different. Enter media relations and the importance of building relationships with the journalists that can make a substantial difference in separating your legal practice from the overcrowded and under-loved field of opponents. In this edition of Plain Talk, we’ll explore law firm media relations. Learn how your practice group can grow public trust and relevance through productive relationships with the press.

If there is a big news story in banking so far this year, it’s the failure of the 16th largest bank in the United States. Silicon Valley Bank out of Santa Clara, California, failed on March 10, 2023. The SVB collapse, which took place over the course of roughly 48 hours, reverberated through the banking world. It has caused a number of ripple effects over the last week. Despite the good news for depositors from the government, the days and weeks ahead of us are sure to produce a litany of analyses focused on the financial fundamentals of the institution, the impact on the startup community, and the human cost of lost jobs. We believe there is some value in spending a few moments talking about this near tragedy from a communications perspective. In this edition of Compound Interest, we examine the communication collapse that contributed to the Silicon Valley Bank crisis. More importantly, we share 10 crisis PR tips for banks to follow. Don’t let what happened to SVB doesn’t happen to you.