Summary

A PriceWeber media planner/buyer is that special breed of media-nerd-meets-mad-scientist that doesn’t just buy ads, they try to invent solutions. Sound like you? Maybe PriceWeber is where you should hang your lab coat.

Responsibilities

  • Plan and develop advertising media programs and negotiate and purchase TV, radio, digital, outdoor and print media
  • Improve and maintain positive relations with media representatives
  • Maintain and update a media database and calendar
  • Plan and develop advertising media programs within an assigned group of markets
  • Evaluate editorial content, ratings and audience composition of a wide range of media vehicles to determine which would most effectively reach the target audience
  • Confer with media representatives to evaluate the best placement, and ensure optimum use of budgeted funds
  • Gather statistics and prepare a media plan, flowchart and directives to guide the buying process
  • Study demographic data and consumer profiles to identify desired target audiences for print, broadcast and online advertising
  • Calculate reach and frequency of potential media vehicles
  • Maintain all media buys, and be responsible for post-buy results

Qualifications

  • A bachelor’s degree (required)
  • Two to three years of media media planning/buying experience
  • Strong mathematical abilities (required)
  • Microsoft Office experience (preferred), including Outlook, and experience with Strata (preferred)