Analytics and Planning

The goal of digital strategy and analytics is to reimagine a client’s digital presence and processes in ways that drive more engagement and increase efficiency. By establishing Key Performance Indicators (KPIs), PriceWeber captures and uses customer interaction data to improve the customer journey, measure digital transformation, and meet specific business objectives.

                      Capabilities
                    
                                                                            Google Analytics:
                                            site monitoring and analytics
                                
                                                                            Google search console (Webmaster tools):
                                            site level data and search insights 
                                
                                                                            Moz: 
                                            SEO optimization
                                
                                                                            Compete: 
                                            site content performance insights 
                                
                                                                            Crazy Egg: 
                                            site content performance insights 
                                
                                                                            Full Story: 
                                            user session recording on real time visualization of end user interaction

Category Experience

Beverage
Channel marketing
Nonprofit
Transportation
Financial services

Our work in action

Hershey Solutions

Website + Portal

Challenge

The Hershey Company needed to create a comprehensive digital solution for its Convenience Store Retail channel that would drive customers enrolled in Hershey trade programs to close their compliance gaps. The primary objective of Hershey Solutions was to provide increased transparency and agency to the customer—leading to greater satisfaction, loyalty, and, ultimately, increased sales. Key metrics for project success centered on increased customer engagement.

Solution

Over the course of a year, PriceWeber engaged in business analysis, research, UX strategy and design, creative copywriting, and interactive development to launch the new Hershey Solutions website and portal. A one-stop resource for insights, merchandising tools, and Hershey trade program management, Hershey Solutions has become a key driver of shared category success.

Results

After the site launch in March 2018, over 8,398 total users have visited the site.

119+

average total user growth each month

36%

growth per month in average session duration

102%

per month increase in visits per month

Compared to the previous Convenience Store Retail site, Hershey Solutions has provided:

789%

increase in user base over previous tool active one year ago

767%

increase in sessions over previous tool active one year ago

10.9%

decline in homepage bounce rate compared to the old tool, suggesting that the new homepage is more effective in routing user interest

Skill Leader(s)

David Lowe

Digital Strategist/Analyst

Brooke Edge, PhD.

Director of Research & Strategy

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