The goal of digital strategy and analytics is to reimagine a client’s digital presence and processes in ways that drive more engagement and increase efficiency. By establishing Key Performance Indicators (KPIs), PriceWeber captures and uses customer interaction data to improve the customer journey, measure digital transformation, and meet specific business objectives.
- Google Analytics: site monitoring and analytics
- Google search console (Webmaster tools): site level data and search insights
- Moz: SEO optimization
- Compete: site content performance insights
- Crazy Egg: site content performance insights
- Full Story: user session recording on real time visualization of end user interaction
Website + Portal
The Hershey Company needed to create a comprehensive digital solution for its Convenience Store Retail channel that would drive customers enrolled in Hershey trade programs to close their compliance gaps. The primary objective of Hershey Solutions was to provide increased transparency and agency to the customer—leading to greater satisfaction, loyalty, and, ultimately, increased sales. Key metrics for project success centered on increased customer engagement.
Over the course of a year, PriceWeber engaged in business analysis, research, UX strategy and design, creative copywriting, and interactive development to launch the new Hershey Solutions website and portal. A one-stop resource for insights, merchandising tools, and Hershey trade program management, Hershey Solutions has become a key driver of shared category success.
average total user growth each month
growth per month in average session duration
per month increase in visits per month
increase in user base over previous tool active one year ago
increase in sessions over previous tool active one year ago
decline in homepage bounce rate compared to the old tool, suggesting that the new homepage is more effective in routing user interest
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