More than 10 years ago, PriceWeber’s commitment to helping our clients grow by delivering measurable business impact gave rise to the creation of our Enterprise Solutions team. This group delivers end-to-end solutions to solve some of our clients’ most pressing business challenges.

 

We streamline efficiency by enabling effective communications with key external and internal stakeholder groups like buyers, sales, information management, supply chain logistics, procurement, finance, consumer and trade marketing, and end customers. Our solutions deliver increased sales, adhere to and improve customer compliance, integrate multi-platform systems, maintain stringent security for client and customer information, and increase client profitability. Our competition in this area is not other marketing agencies, but rather companies like Cognizant, IBM and HP. We win by delivering cost-effective superior function and reliability driven by a deep understanding of business processes and the customer journey, a combination that consistently impacts our clients’ bottom lines.

Capabilities

  • Business process and system analysis
  • Channel management and communication solutions
  • Customer management and transaction portals
  • Supply chain management
  • E-commerce and Point-of-Sale Integration
  • Financial service applications
  • Customer relationship management and marketing
Our work in action

R.J. Reynolds

Engage Trade Partners Web Portal

Engage Trade Partners website image of convenience retail transaction

Challenge

The second-largest tobacco company in the United States, R.J. Reynolds, manufactures many of the nation’s top-selling brands. To service all of its independent retailers, chain accounts, and wholesalers, RJR needed to effectively communicate key business information to time-starved category buyers and store owners.

Engage Trade Partners convenience retail web sales portal on laptop computer showing bar graphs

Solution

PriceWeber devised the innovative Engage Trade Partners platform, a robust channel marketing portal for Reynolds and its operating companies that services more than 600,000 retailers, wholesalers, and suppliers. Since the conception of ETP, PriceWeber has provided strategic direction and analysis, messaging, creative, programming, infrastructure integration, help desk support, and complete platform management and hosting, supporting over 8 billion transactions each week. Delivering a full range of tools and metrics, ETP increases engagement and support of customers’ businesses while streamlining information across the entire enterprise.

Results

  • Significant cost savings year-over-year
  • Quarter-over-quarter growth across all key performance indicators
  • Improved customer engagement with the on-site sales force
  • Engagement exceeding all major digital trade publication portals combined
87%

of regular usage by contacted customers


Skill Leader(s)

Jeremy Schell, Chief Digital Officer PriceWeber Marketing, Louisville KY

Jeremy Schell

Vice President, Chief Digital Officer

Shawn Wilkie, Account Director PriceWeber Marketing, Louisville KY

Shawn Wilkie

Account Director

Let's Talk.

Find out if our marketing knowhow aligns with your marketing needs.

Contact Us