Recent headlines regarding a planned (and abruptly cancelled) Barnes & Noble Black History Month promotion serve as a reminder that not all well-intentioned marketing ideas are worth doing. As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may have stumbled across an idea that could be genius. Intuition. Inspiration. The gap in time and space where the magic happens.
In order to best understand our clients’ audiences, PriceWeber designs and executes strategic qualitative and quantitative research projects. Providing value to both B2B and B2C clients, our research and strategy combines human understanding and comprehensive data to develop and integrate brand insight into effective communication.
- Primary Research
- Secondary Research
- Consultation services
- Consumer Satisfaction (CSAT) review
- Consumer Sentiment (CSENT) review
- Brand awareness study
- Journey mapping
- Target personas
- Immersion sessions
- Competitive and Market analysis
- New product/service consultation
- Audience analysis