In order to best understand our clients’ audiences, PriceWeber designs and executes strategic qualitative and quantitative research projects. Providing value to both B2B and B2C clients, our research and strategy combines human understanding and comprehensive data to develop and integrate brand insight into effective communication.

Capabilities

  • Primary Research
  • Secondary Research
  • Consultation services
  • Consumer Satisfaction (CSAT) review
  • Consumer Sentiment (CSENT) review
  • Brand awareness study
  • Journey mapping
  • Target personas
  • Immersion sessions
  • Competitive and Market analysis
  • New product/service consultation
  • Audience analysis

Category Experience

Skill Leader(s)

Brooke Edge, PhD., PriceWeber Marketing, Louisville KY

Brooke Edge, PhD.

Director of Research & Strategy

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