Research and Strategic Experts in Louisville Kentucky

BLOG

Blog

February 10, 2020

Barnes & Noble, Black History Month and the Value of Insight Over Intuition

Recent headlines regarding a planned (and abruptly cancelled) Barnes & Noble Black History Month promotion serve as a reminder that not all well-intentioned marketing ideas are worth doing. As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may […]

Follow the money in the financial services ad space

Part of our Compound Interest bank marketing series Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why […]

Your website definitely needs to be ADA accessible

In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of […]

Research and Insights

Capabilities

Category Experience

Let's Talk.