Do Americans Want Brands To Be Assertive Anymore?

In their 2021 book Brandsplaining, Jane Cunningham and Philippa Roberts dig into how advertisers traditionally have viewed and judged women from a male perspective (and still do) as vessels to be filled. The authors state near the end: “To succeed in this new context, brands need – to put it bluntly – to get down […]

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An Advertising Mom’s Mother’s Day Wish for the Marketing Community

Happy Mother’s Day! Mother’s Day is fast approaching, and an estimated 84% of U.S. adults will be celebrating this year. This day can bring a variety of emotions, and it can mean different things to different people, but at its core, it’s a day to celebrate the motherly figures in our lives and share our […]

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