When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]
In today’s hyperconnected, digitally focused world, reputation management is a 24-hour job. With countless social media platforms available for both fans and foes to say anything anytime about your brand – like that they found fish tails (well, shrimp) in their box of Cinnamon Toast Crunch – these posts can easily influence a company’s success, […]
When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]
Brands globally have worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the pulsing closures of brick-and-mortar businesses. However, what many brands have not prepared for is the impact that skyrocketing internet use has had on the relevance of their digital image and video […]
You know that a healthy flow of great content is an essential way to inform and stay in touch with existing healthcare patients, and it’s also a way to help bring in new ones. However, you also know that the best content often comes from our healthcare professionals, physicians and experts who have never been […]
This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]
In 2020, typical communications strategies took a back seat amid the global COVID-19 pandemic. Many businesses quickly pulled all marketing efforts during the start of COVID-19, evaluating how to best handle this crisis and still get key messaging to the public without appearing tone-deaf to what was happening in the world around us. But while […]
A casual reader looking at spirit sales numbers for 2020 might think it’s a pretty good year. After all, in July Nielsen indicated a 52-week rolling sales increase of 5.1%. But those numbers do not tell the whole story. Overrepresentation in sales increases by the larger, high awareness brands and well known value brands, and […]