It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]
Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews […]
Community is a multifaceted word. There are hundreds of touchpoints where your firm can connect with and do good for your local communities. Every day the phone rings or something arrives in the mail with a new suggestion on how your firm can help and give back to your community. In today’s Plain Talk article, […]
Protecting Your Brand in an Age of Increased Exposure Your brand is the aggregate of what you say it is and what regular people on the street, or probably more correctly, the internet, say it is. In fact, there has never been a time when consumers had more power over what a brand “means” than […]
Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if […]
What to Expect in 2022 As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential trends to consider including in your New […]
While the COVID-19 pandemic continued to prevail in 2021, we were able to restore some sense of normalcy. Our team returned to trade shows for the first time since 2019, swapped the sweatpants for slacks for the occasional in-person client meeting, and we were finally able to limit the number of times we had to […]
PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]
Several years ago, a marketing professional from a large company told me trade media simply wasn’t worthy of their marketing plan. Talking about their product in trade media before it was available to consumers didn’t make sense to them. They had a sales team to handle getting the word out. No offense to their team, […]
For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.
According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]
When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]
In today’s hyperconnected, digitally focused world, reputation management is a 24-hour job. With countless social media platforms available for both fans and foes to say anything anytime about your brand – like that they found fish tails (well, shrimp) in their box of Cinnamon Toast Crunch – these posts can easily influence a company’s success, […]
When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.
Brands globally worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the closures of brick-and-mortar businesses. However, what many brands did not prepare for was the impact that skyrocketing internet use had on the relevance of their digital image and video asset library. In […]
You know that a healthy flow of great content is an essential way to inform and stay in touch with existing healthcare patients, and it’s also a way to help bring in new ones. However, you also know that the best content often comes from our healthcare professionals, physicians and experts who have never been […]
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
Love it or hate it, social media is more than just a way to connect with friends online. While many of us remember when Facebook first began and being part of a community that didn’t include Business Pages or Newsfeed Ads, the world of social media from 15 years ago is very different from what it is now, which is a world where businesses can no longer afford to not maximize their social presence. In this edition of Plain Talk, we’ll walk you through why social media is more important than ever and what you should do about it.
This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]
Standing 39 feet and six inches tall, the National Addy award-winning nutcracker has returned to Louisville, Ky., where it is now social distancing outside of local advertising agency, PriceWeber. This year, PriceWeber is leveraging a much-loved annual tradition to spread a very important message – wear a mask this holiday season. The nutcracker has been taking notes from the Centers for Disease Control and Prevention (CDC) and Kentucky Gov. Andy Beshear, and is masking […]
During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]
In 2020, typical communications strategies took a back seat amid the global COVID-19 pandemic. Many businesses quickly pulled all marketing efforts during the start of COVID-19, evaluating how to best handle this crisis and still get key messaging to the public without appearing tone-deaf to what was happening in the world around us. But while […]
For a long time to come, 2020 will be known as the year that changed everything – the way we live, socialize, shop, travel and work. You name it and it was impacted this year. That includes crisis communications plans that were already in place. Many businesses have formal plans that help them prepare for their worst-case scenarios, but who was ready for a pandemic that affected how businesses operate, or for national protests as a result of racial injustice that held businesses accountable to be transparent about where they stood in the Black Lives Matter movement? The answer: absolutely no one.
If you’ve been in the banking business for a while like me, you can attest to the fact that for decades, pundits have declared virtually every recession, economic downturn or national crisis to be the death knell of community banks, and in 2020, the financial emergency caused by the global pandemic is no different.
In this edition of our plain-talk series, we’ll take a look at brand trust and corporate social responsibility, and discuss how the two are playing out during the current COVID-19 global crisis.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.
Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named Account Director, Jonathan Bone, and Human Resources Director, Susan Hovekamp, as new company shareholders.
In honor of PriceWeber’s client, Susan G. Komen Kentucky, and the millions of men and women affected by breast cancer each year across the world, the digital-forward, full-service marketing and advertising agency is displaying a giant 40-foot pink ribbon outside its building on Shelbyville Road during Breast Cancer Awareness Month.
In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of trust in the U.S. government’s ability to handle domestic issues. Meanwhile, trust in the government to handle international issues ranks only six points higher at a mere 41 percent.
In the advertising world, April Fools’ Day is comparable to the Super Bowl. Advertising agencies and corporations show off their creative flair with entertaining (and sometimes eye-roll worthy) spoofs. As we prepare to be blown away by the latest and greatest brand pranks in 2019, let’s reflect on our favorite April Fools’ Day pranks from 2018. So sit back, relax and get ready to chuckle (or groan).
Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office.
PriceWeber sweeps the 2018 Beverage Dynamics Advertising & Promotion Awards for the fourth year in a row, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, King of Kentucky™ and Finlandia Vodka®.
One of Louisville’s largest advertising agencies is celebrating 50 years in business. PriceWeber kicked off its anniversary celebrations today by transforming a bell tower at its Shelbyville Road offices into a public art installation depicting the classic ingredients of a Hershey’s s’more.
PriceWeber, a full-service digital advertising agency headquartered in Louisville, has launched a new website for KORBEL California Champagne. The mobile-first website went live in June and further positions KORBEL as the Official Sponsor of Brunch.®
There’s no better way to start a New Year than with a new client. And when that client includes a polar bear, snowy owls, Siberian tiger, and western lowland gorillas (to name a few)…that’s just icing on top.
We didn’t say it, but Gene Marks of The Washington Post did. This holiday season, PriceWeber wanted to create a unique way to showcase our festive spirit while driving awareness for our client Louisville Ballet. So we constructed a 39-foot, 6-inch nutcracker. The result is “cracking a few nuts” from its position just off Shelbyville Road. And yes, it can actually crack a nut.
If 2016 set out to be the year of controversy, it certainly hasn’t disappointed. Daily local, regional, national and international headlines have not failed to give passionate social media users a plethora of causes to fuel the expression of their opinions. And much like the Energizer Bunny, they just keep going and going and going.
PriceWeber’s website for Collingwood Whisky has been selected as the “Webpick of the Day” by Communications Arts, a print and online publication serving as the premier source of inspiration for everyone involved in visual communications.
For the second year in a row, PriceWeber has swept the Beverage Dynamics Advertising & Promotion Awards – the annual awards program recognizing the best design and execution of branded-content developed for the beverage alcohol industry.
PriceWeber is the recipient of 15 awards in the annual Beverage Dynamics Advertising & Promotion Awards, making the full-service digital creative agency the most awarded company in the competition.