KORBEL California Champagne – TV

Our TV campaign hinged on a subtle comedic misdirect, in which the audience assumes that our protagonists are in the midst of accomplishing a monumental task. In the ultimate reveal, however, we see that our heroes are engaging in some of life’s simplest pleasures. KORBEL wants to be there for not only the big moments, but the small ones as well, thus, our headline: "CELEBRATE IT ALL.” Upon its release, the "Climber/Rooftop Party” ad was featured by Ad Age as one of the top five new commercials that week, and both spots have since received great acclaim.

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