Oldforester.com – Digital

The web site redesign for this original Kentucky straight bourbon whisky was guided by the insight that consumers prefer authentic brands that capture their imagination and inspire them to craft their own unique stories. Accordingly, we designed the site to enable consumer discovery, placing nuggets from the rich brand history throughout the site to be explored and uncovered. The responsive design used proven brand truths to bring the legacy to life for the audience. Brand growth exceeded 35 percent during 2014 (Brown-Forman Annual Report 2015), followed by a 68 percent jump in brand value for 2015 (Nielsen).

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