CGI for Marketing and Advertising – It’s Not Just for Spaceships and Dinosaurs Anymore
CGI for Marketing and Advertising: It’s Not Just for Spaceships and Dinosaurs Anymore
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer-generated imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in a […]