Every year, CMOs, IT and agency folks like us are asked to deliver websites that are great looking, offer a great customer experience and accessibility, and ultimately drive business. Part of that process always includes the selection of a content management system (CMS) that will make the site easy to update and maintain, but that […]
Does Gen Z spend their tax refunds differently than older taxpayers? The simple answer is, yes! Is now the time to talk about how tax refund season can fit into your marketing plans? Also, yes! After all, you know the old saying “in this world nothing is certain, except death and taxes.” So in this […]
For most of us, social media is an integral part of our daily lives, and it certainly plays a pivotal role in shaping public perception of brands and businesses. While positive feedback and glowing customer reviews can boost a company’s reputation, negative reviews and customer complaints can spread like wildfire and lead to a full-blown […]
Pinch. Tap-tap. Swipe. Spread. Tap. A new take on Morse code? A video game character’s ultimate move sequence? Slightly naughty dance moves? Nope. Just some typical user behavior when interacting with a mobile version of a website. Over 60% of searches happen on a smartphone, which is why Google switched to mobile-first in 2016. As […]
Just when we thought there were enough social media platforms (or maybe it’s just me), Meta CEO Mark Zuckerberg rolled out “Threads,” a new text-based app that was likely intended to give the very similar Twitter (now known as “X”) and its CEO, Elon Musk, a run for their money. A spinoff from social media […]
What is this “No-Code” tool, Tyrus? “No-code” WordPress website builder plugins have gained popularity in the past decade for their shiny promise of simplicity and ease in creating decent-looking websites without the need for coding knowledge. Most of these tools offer things like drag-and-drop interfaces, pre-built elements, and quick “canned” design options that cater to […]
PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]
PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]
For the third year in a row, PriceWeber has been announced as a Top 10 winner in its category during the “Best Places to Work in Kentucky” ceremony. This is the fourth year in a row the organization has made this prestigious statewide list.
For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]
PriceWeber, a digital-forward, full-service marketing, advertising and public relations agency, is kicking off the new year by electing five new company shareholders. The agency has added Steve Kozarovich, Mike Nickerson, Donna Lee, Michelle Stevens, and Tamara Davis to its previously existing group of 7 shareholders. “Each of these individuals has proven themselves to be an […]
Drumroll, please! After thousands of online name suggestions and votes, PriceWeber’s popular 40-foot-nutcracker, located outside the marketing, public relations and advertising agency in Louisville, Kentucky, officially has a name – Jingle GingerPants! Vicki Robinson from Louisville submitted the winning name. Since 2015, PriceWeber has transformed its belltower into the beloved but nameless nutcracker. PriceWeber held […]
It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer-generated imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in a […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.