In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave and what they believe all help build a picture of who is most likely to use your product […]
In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]
It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]
During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]
For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]
As a daughter, I’ve shopped for Mother’s Day gifts for my incomparable mom, Kim, for as long as I can remember. Today, I’m a mom to the cutest two-year-old this side of the Mississippi (maybe both sides), and I’ve gained a whole new perspective on what Mother’s Day and Mother’s Day gifts are all about. And then, as […]
For the third consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers
While the COVID-19 pandemic continued to prevail in 2021, we were able to restore some sense of normalcy. Our team returned to trade shows for the first time since 2019, swapped the sweatpants for slacks for the occasional in-person client meeting, and we were finally able to limit the number of times we had to […]
PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]
For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.