Expert Opinions, Insights and Agency News | Advertising | PriceWeber

Blog

View all blog articles>

Blog

February 10, 2020

Barnes & Noble, Black History Month and the Value of Insight Over Intuition

Recent headlines regarding a planned (and abruptly cancelled) Barnes & Noble Black History Month promotion serve as a reminder that not all well-intentioned marketing ideas are worth doing. As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may […]

Blog

January 24, 2020

Follow the money in the financial services ad space

Part of our Compound Interest bank marketing series Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why […]

Blog

January 9, 2020

Top Five Priorities for Regional Banks in 2020 and Beyond

If you’re like me, the beginning of the new year means you’ve spent some time thinking through the opportunities and risks that lie ahead in 2020, hopeful that with the right marketing plan, you can enable your institution to grow, keeping customers, employees and the board content. But often, input from stakeholders, overambitious business plans […]

Blog

Influencer Marketing Strategy – Is Influencer Marketing Right for You?

Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the […]

Blog

November 12, 2019

Your website definitely needs to be ADA accessible

In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of […]

Blog

July 22, 2019

Digital ads that drive business

If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web. There’s paid search of course. Ad people call that “search engine marketing” (abbreviated SEM because we love abbreviations). This is where you basically pay for a […]

News

View all news articles>

News

January 23, 2020

PriceWeber Named to 16th Annual “Best Places to Work in Kentucky” List

LOUISVILLE, Ky. (Jan. 23, 2020)–PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title. “We are honored to be named one of Kentucky’s Best Places to Work,” said Fred […]

News

December 5, 2019

PriceWeber Sweeps Competition in 2019 Beverage Dynamics®
Advertising & Promotion Awards

For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.

News

October 28, 2019

PriceWeber Brings Home 39 PRSA Landmarks Awards

Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.

News

October 21, 2019

PriceWeber Announces Establishment of New Division To Be Led by former Hilliard Lyons CMO Nick Papachristou

Papachristou named President of PW Financial Services Marketing PriceWeber, the digital-forward, full-service marketing and advertising agency located in Louisville, KY, announced today that it has established a financial services marketing practice named PW Financial Services Marketing. The new business will focus on providing 21st century marketing and strategy solutions to banking and wealth management clients. […]

News

October 14, 2019

PriceWeber Names Two New Company Shareholders

PriceWeber, a digital-forward, full-service marketing and advertising agency, has named Account Director, Jonathan Bone, and Human Resources Director, Susan Hovekamp, as new company shareholders. “Both Jonathan and Susan are principal architects of today’s PriceWeber, and are a vital part of our future,” said Fred Davis, President and CEO at PriceWeber. “Both Jonathan and Susan’s judgment […]

News

October 1, 2019

PriceWeber Goes Pink to Raise Breast Cancer Awareness

In honor of PriceWeber’s client, Susan G. Komen Kentucky, and the millions of men and women affected by breast cancer each year across the world, the digital-forward, full-service marketing and advertising agency is displaying a giant 40-foot pink ribbon outside its building on Shelbyville Road during Breast Cancer Awareness Month.

Creative

View all creative articles>

Creative

January 15, 2019

KORBEL®’s New Website!

Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand. KORBEL’s new website features […]

Creative

Early Times Whisky Supports Recovering Veterans

There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how […]

Creative

June 21, 2018

PriceWeber Wins Third Telly Award

PriceWeber Wins Third Telly Award for KORBEL® California Champagne TV Spot Latest TV Spot in “Celebrate It All®” Campaign Series Continues to Push Boundaries of Typical Advertising Creative for Champagne & Sparking Wine LOUISVILLE, Ky. – PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and […]

Creative

November 20, 2017

New KORBEL® California Champagne Spot “Polar Splash” Encourages Friends to Celebrate It All®

No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series. “People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of […]

Let's Talk.

Find out if our marketing know-how aligns with your needs.

Contact Us