Plain-talk web insights you can use: If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web. There’s paid search of course. Ad people call that “search engine marketing” (abbreviated SEM because we love abbreviations). This is […]
In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of […]
Plain-talk B2B insights you can use: In this first edition of the “plain-talk B2B marketing” series we’ll be talking trends in B2B trade shows. We hope you’ll find valuable insights that you can apply to your B2B marketing regimen. If you live in the world of B2B marketing, we’re guessing you’ve spent some time “working […]
Plain-talk insights you can use: In this first installment of our “plain-talk healthcare marketing” series, we’ll prescribe some practical advice about some of the most difficult marketing that healthcare groups have to do – recruitment marketing – and how to smooth the path to filling open healthcare positions. Talent attraction in the healthcare industry, where […]
Welcome to summer! Remember when summer meant vacations with the family, sunny days lounging by the pool or even just sleeping in? Yeah, we remember that too. However, in today’s fast-moving world of digital marketing, summer also means planning time. Each year it seems like we are challenged to meet a new standard online that […]
For years you’ve had your website on a partner’s proprietary content management system. Why is now the time for a change? In this installment of our plain-talk digital series, we’ll explain. What Is A Content Management System? A content management system – abbreviated as CMS – in the simplest terms is the software that you […]
LOUISVILLE, Ky. – Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office. Over the last three holiday seasons, PriceWeber has repurposed the decommissioned bell tower on its property into a giant nutcracker […]
PriceWeber sweeps the 2018 Beverage Dynamics Advertising & Promotion Awards for the fourth year in a row, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, King of Kentucky™ […]
One of Louisville’s largest advertising agencies is celebrating 50 years in business. PriceWeber kicked off its anniversary celebrations today by transforming a bell tower at its Shelbyville Road offices into a public art installation depicting the classic ingredients of a Hershey’s s’more.
LOUISVILLE, Ky. – PriceWeber announced Richard Johnson’s promotion to Vice President and Chief Creative Officer. Johnson assumed the position held previously by Tony Beard. Beard recently retired after 30 years of service to the agency. Johnson joined PriceWeber in 1992 as an assistant art director. He quickly advanced as an agency leader while earning the […]
PriceWeber, a full-service digital advertising agency headquartered in Louisville, has launched a new website for KORBEL California Champagne. The mobile-first website went live in June and further positions KORBEL as the Official Sponsor of Brunch.®
There’s no better way to start a New Year than with a new client. And when that client includes a polar bear, snowy owls, Siberian tiger, and western lowland gorillas (to name a few)…that’s just icing on top. In case you haven’t already guessed, PriceWeber has welcomed The Louisville Zoo to our client roster, and […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand. KORBEL’s new website features […]
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how […]
PriceWeber Wins Third Telly Award for KORBEL® California Champagne TV Spot Latest TV Spot in “Celebrate It All®” Campaign Series Continues to Push Boundaries of Typical Advertising Creative for Champagne & Sparking Wine LOUISVILLE, Ky. – PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and […]
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series. “People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of […]