In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
1. Building Trust Is Essential for Growth and Retention Financial institutions of all types understand the importance of trust. Without it, you won’t be successful in retaining existing customers, and it will be difficult to lure in new money without a trustworthy reputation. But the mindset that you will build trust by simply doing what […]
In 2020, typical communications strategies took a back seat amid the global COVID-19 pandemic. Many businesses quickly pulled all marketing efforts during the start of COVID-19, evaluating how to best handle this crisis and still get key messaging to the public without appearing tone-deaf to what was happening in the world around us. But while […]
For a long time to come, 2020 will be known as the year that changed everything – the way we live, socialize, shop, travel and work. You name it and it was impacted this year. That includes crisis communications plans that were already in place. Many businesses have formal plans that help them prepare for their worst-case scenarios, but who was ready for a pandemic that affected how businesses operate, or for national protests as a result of racial injustice that held businesses accountable to be transparent about where they stood in the Black Lives Matter movement? The answer: absolutely no one.
There’s no denying that customer experience (CX) has looked very different in 2020. However, there’s still a question of how this strange year might affect expectations for CX moving forward.
We are surrounded by photographs pretty much every waking minute that we are using any type of communication device these days. In the realm of social media, photographs and video content rule the platforms. Let’s dive a bit further into the subject of Taking Excellent Social Media Photos — 5 Tips From a Photography Legend. […]
During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.
PriceWeber Announces Establishment of New Division To Be Led by former Hilliard Lyons CMO Nick Papachristou
PriceWeber, the digital-forward, full-service marketing and advertising agency located in Louisville, KY, announced today that it has established a financial services marketing practice named PW Financial Services Marketing. The new business will focus on providing 21st century marketing and strategy solutions to banking and wealth management clients.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named Account Director, Jonathan Bone, and Human Resources Director, Susan Hovekamp, as new company shareholders.
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Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.
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