LOUISVILLE, Ky. – Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office. Over the last three holiday seasons, PriceWeber has repurposed the decommissioned bell tower on its property into a giant nutcracker […]
For the fourth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, […]
One of Louisville’s largest advertising agencies is celebrating 50 years in business. PriceWeber kicked off its anniversary celebrations today by transforming a bell tower at its Shelbyville Road offices into a public art installation depicting the classic ingredients of a Hershey’s s’more.
LOUISVILLE, Ky. – PriceWeber has promoted Richard Johnson to Vice President and Chief Creative Officer for the agency. Johnson assumes the position held previously by Tony Beard, who retired recently after 30 years of service. Johnson joined PriceWeber in 1992 as an assistant art director and quickly advanced as an agency leader. In 2007, he […]
PriceWeber, a full-service digital advertising agency headquartered in Louisville, has launched a new website for KORBEL California Champagne. The mobile-first website went live in June and further positions KORBEL as the Official Sponsor of Brunch.®
There’s no better way to start a New Year than with a new client. And when that client includes a polar bear, snowy owls, Siberian tiger, and western lowland gorillas (to name a few)…that’s just icing on top. In case you haven’t already guessed, PriceWeber has welcomed The Louisville Zoo to our client roster, and […]
Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. The mobile-first website further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand. KORBEL’s new site features an updated color palette, new animations, fun […]
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com. There, you can watch […]
PriceWeber Brings Home Third Telly Award for KORBEL® California Champagne TV Spot Latest TV Spot in “Celebrate It All®” Campaign Series Continues to Push Boundaries of Typical Advertising Creative for Champagne & Sparking Wine LOUISVILLE, Ky. – PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television […]
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series. “People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of […]
Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the […]
Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern. I want to note, though, that examination of these representations […]
We are in the midst of a longstanding nursing shortage that has persisted in the U.S. and is expected to reach 1.2 million vacancies by 2022*. While some states are in better shape than others, these vacancies will impact nearly every healthcare organization nationwide. Fortunately, there are recruitment tools and tactics that healthcare organizations can […]
– How smart parenting skills can keep your website from going astray By Dave Lowe, Digital Analyst A Series of Stealthy Discoveries In 2016, PriceWeber began a relationship with an economic development association, where our specific charge was to upgrade their web presence after several years of neglect. Tucked into the project brief was a […]
Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise. PriceWeber conducted a survey of 400 respondents, all 17 years old and planning to apply to college. All respondents live […]
When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers […]