There’s no denying that customer experience (CX) has looked very different in 2020. However, there’s still a question of how this strange year might affect expectations for CX moving forward.
We are surrounded by photographs pretty much every waking minute that we are using any type of communication device these days. In the realm of social media, photographs and video content rule the platforms. Let’s dive a bit further into the subject of Taking Excellent Social Media Photos — 5 Tips From a Photography Legend. […]
Open banking is oftentimes perceived as a trend taking place in Europe but that is lacking adoption in the United States. The reality is that it is very much a part of the financial services landscape in the U.S., but its proliferation is driven by a different source than in Europe. Due to European regulators predicting a boom in open banking, the EU drafted PSD2 (Payment Services Directive 2) while the U.K. released their version known as OBI (Open Banking Implementation) in order to get in front of the phenomenon with regulations and guidelines. In the United States, the Treasury has agreed to draft guidelines and recommendations, but there is no law or regulation in America that drives open banking forward. However, one doesn’t have to look further than the number of Third-Party Providers (TPPs) affecting consumer and business banking in the U.S. to realize that the trend has taken hold in the states as well.
A casual reader looking at spirit sales numbers for 2020 might think it’s a pretty good year. After all, in July Nielsen indicated a 52-week rolling sales increase of 5.1%. But those numbers do not tell the whole story. Overrepresentation in sales increases by the larger, high awareness brands and well known value brands, and […]
Podcast advertising has recently become a hot topic among brands and media planners. In today’s PriceWeber Plain Talk post, we’ll talk about why the medium is growing, some reasons it might be time to consider adding podcasts to your media strategy and some of the best practices for podcast advertising if you do. The technology […]
While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.
PriceWeber, the digital-forward, full-service marketing and advertising agency located in Louisville, KY, announced today that it has established a financial services marketing practice named PW Financial Services Marketing. The new business will focus on providing 21st century marketing and strategy solutions to banking and wealth management clients.
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named Account Director, Jonathan Bone, and Human Resources Director, Susan Hovekamp, as new company shareholders.
In honor of PriceWeber’s client, Susan G. Komen Kentucky, and the millions of men and women affected by breast cancer each year across the world, the digital-forward, full-service marketing and advertising agency is displaying a giant 40-foot pink ribbon outside its building on Shelbyville Road during Breast Cancer Awareness Month.
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.