After Google’s “Helpful Content Core Update” in March 2024 and the recent notification in May that they will be adding AI Overviews to the top of organic search results, you might rightfully be wondering what Google will do next to challenge your ability to drive organic search leads. Well, the wait is over. On July […]
We suspect one of the most intimidating challenges marketers face is the prospect of a rebranding effort. We’ve been contacted many times to provide expertise on the topic. This often comes from prospective clients whose business may be experiencing a sluggish period where they suspect their “brand” is the problem. The phone call to the […]
Change is a constant in public relations and social media, but the emergence of artificial intelligence (AI) isn’t just another change – it’s a revolution. Generative AI goes beyond automating tasks. It has become a creative collaborator for many communication and public relations professionals, sparking fresh ideas for content creation, building media lists and helping […]
It’s hard to believe it’s been over a decade since I first sat down, skeptically, at a lunch and learn with RocketFuel, one of the first ad tech heavyweights, to learn about this thing called programmatic digital advertising. Promising to serve the right ad in the right space at the right time to the right […]
For many small and mid-sized businesses, a healthy and well-maintained Google Business Profile (GBP) can be one of the largest key drivers for leads and customer engagement. What many business owners may find challenging, however, is the difficulty in gaining visibility in the coveted “map pack” of SERP. For businesses heavily reliant on leads through […]
Few sporting events rival the Kentucky Derby’s blend of tradition, historical significance and sheer spectacle. For Dan Dry, PriceWeber’s Director of Content Creation and a seasoned photographer with 45 years of experience photographing “The Greatest Two Minutes in Sports,” the Derby is more than just a horse race – it’s a canvas where stories are woven, emotions […]
PriceWeber is proud to announce recent accolades for our impactful documentary, “Believe Me: Help and Hope for Sexual Assault Survivors,” created in partnership with the Kentucky Association of Sexual Assault Programs (KASAP). The documentary, which aired statewide on KET in April 2023, sheds light on the critical issue of sexual assault in local communities and […]
Building on an impressive four-year streak, PriceWeber is thrilled to once again make the Best Places to Work in Kentucky list for the fifth consecutive year. This year, we secured the #3 spot in the small-sized category, comprising 43 businesses. Additionally, we were inducted into the Hall of Fame during an awards dinner on Thursday, […]
As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]
For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]
Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]
2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]