Since its beginning in 1997, the goal of SEO has been keyword rank position, but should that continue to be the standard as Google continues to weigh personal factors and individualized results? In this edition of Plain Talk, we’ll discuss if keyword ranking is still the best way to measure your SEO, and if not, what […]
Public relations touches all facets of marketing. Gone are the days of traditional earned media practices, so how are professionals supposed to succeed in an ever-changing landscape of increased expectations and noise? The only solution is to stay on top of technologies and trends and constantly innovate and evolve. In today’s edition of Plain Talk, […]
Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and […]
Whether helping homeless individuals, providing a safe place for stray animals or feeding the hungry (the list goes on and on), nonprofits do great work for our communities in countless ways. While they may have different missions, many nonprofits fall short in the same area – their presence on social media. There are many reasons […]
Depending on your level of knowledge about the specifics of website development, the process can seem like a black box. Having a good working knowledge of the parts involved can save your company from ending up in a situation, months or years down the road, where you find out you don’t have access to or […]
You already know the importance of trust but are you thinking about this important form of capital the right way? In this edition of Plain Talk, we’ll explore brands looking at trust as something to be built rather than just simply something to protect. For many years trust was viewed as something individuals or groups […]
PriceWeber, a digital-forward, full-service marketing, advertising and public relations agency, is kicking off the new year by electing five new company shareholders. The agency has added Steve Kozarovich, Mike Nickerson, Donna Lee, Michelle Stevens, and Tamara Davis to its previously existing group of 7 shareholders. “Each of these individuals has proven themselves to be an […]
Drumroll, please! After thousands of online name suggestions and votes, PriceWeber’s popular 40-foot-nutcracker, located outside the marketing, public relations and advertising agency in Louisville, Kentucky, officially has a name – Jingle GingerPants! Vicki Robinson from Louisville submitted the winning name. Since 2015, PriceWeber has transformed its belltower into the beloved but nameless nutcracker. PriceWeber held […]
After six years of transforming its belltower into a nearly 40-foot-tall nameless nutcracker, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency, has decided to give its friendly giant a name and is calling on the community for suggestions. Nominations are now open, and the winning nominator will receive the ultimate holiday gift package […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]
For the third consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers
It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.