Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]
Just 25 years ago, email users would get home and excitedly log in to their AOL email accounts, and after the horrible nails-on-a-chalkboard sound of their modem connecting to the internet, wait with anticipation to hear, “You’ve Got Mail!” Back then, electronic mail was new, rare and definitely under commercialized. A lot has changed since […]
In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]
If you are working at home with your children or your dog right now, you don’t need me to remind you that COVID-19 has changed the way we live and work. In the B2B industries, the changes have been tougher than just working from home. We’ve seen critical tradeshows, events and travel mostly cancelled. Reductions […]
For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]
It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
Standing 39 feet and six inches tall, the National Addy award-winning nutcracker has returned to Louisville, Ky., where it is now social distancing outside of local advertising agency, PriceWeber. This year, PriceWeber is leveraging a much-loved annual tradition to spread a very important message – wear a mask this holiday season. The nutcracker has been taking notes from the Centers for Disease Control and Prevention (CDC) and Kentucky Gov. Andy Beshear, and is masking […]
During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.
In the late 1800’s, some smart and probably fun person figured out that their tea trolly would be much better used to display the household stash of spirits rather than tea. On that day, the bar cart was born. Fast-forward to today where what was once a dusty piece of mystery furniture in mom’s (or […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.