For years you’ve had your website on a partner’s proprietary content management system. Why is now the time for a change? In this installment of our plain-talk digital series, we’ll explain. What Is A Content Management System? A content management system – abbreviated as CMS – in the simplest terms is the software that you […]
Is your website working as hard as it can for you? If you haven’t been following the latest trends and best practices for mobile web design, you may be leaving money on the table. So how do you design a better, more effective mobile website experience for your customers? In this installment of our plain-talk […]
In the advertising world, April Fools’ Day is comparable to the Super Bowl. Advertising agencies and corporations show off their creative flair with entertaining (and sometimes eye-roll worthy) spoofs. As we prepare to be blown away by the latest and greatest brand pranks in 2019, let’s reflect on our favorite April Fools’ Day pranks from […]
The first website was launched by the CERN in Switzerland more than 27 years ago, and it looked like this: Not too exciting by today’s standards, but with quantum leaps in design, technology and functionality, retail, entertainment and brand websites have been a fixture in our lives for at least 20 years. So deeply has […]
Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the […]
Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern. I want to note, though, that examination of these representations […]
LOUISVILLE, Ky. – Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office. Over the last three holiday seasons, PriceWeber has repurposed the decommissioned bell tower on its property into a giant nutcracker […]
PriceWeber sweeps the 2018 Beverage Dynamics Advertising & Promotion Awards for the fourth year in a row, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, King of Kentucky™ […]
One of Louisville’s largest advertising agencies is celebrating 50 years in business. PriceWeber kicked off its anniversary celebrations today by transforming a bell tower at its Shelbyville Road offices into a public art installation depicting the classic ingredients of a Hershey’s s’more.
LOUISVILLE, Ky. – PriceWeber announced Richard Johnson’s promotion to Vice President and Chief Creative Officer. Johnson assumed the position held previously by Tony Beard. Beard recently retired after 30 years of service to the agency. Johnson joined PriceWeber in 1992 as an assistant art director. He quickly advanced as an agency leader while earning the […]
PriceWeber, a full-service digital advertising agency headquartered in Louisville, has launched a new website for KORBEL California Champagne. The mobile-first website went live in June and further positions KORBEL as the Official Sponsor of Brunch.®
There’s no better way to start a New Year than with a new client. And when that client includes a polar bear, snowy owls, Siberian tiger, and western lowland gorillas (to name a few)…that’s just icing on top. In case you haven’t already guessed, PriceWeber has welcomed The Louisville Zoo to our client roster, and […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand. KORBEL’s new website features […]
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how […]
PriceWeber Wins Third Telly Award for KORBEL® California Champagne TV Spot Latest TV Spot in “Celebrate It All®” Campaign Series Continues to Push Boundaries of Typical Advertising Creative for Champagne & Sparking Wine LOUISVILLE, Ky. – PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and […]
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series. “People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of […]