According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]
Balancing Innovation and Branding for Long-Term Growth For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have been finding themselves having to […]
According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]
When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]
In today’s hyperconnected, digitally focused world, reputation management is a 24-hour job. With countless social media platforms available for both fans and foes to say anything anytime about your brand – like that they found fish tails (well, shrimp) in their box of Cinnamon Toast Crunch – these posts can easily influence a company’s success, […]
When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
Standing 39 feet and six inches tall, the National Addy award-winning nutcracker has returned to Louisville, Ky., where it is now social distancing outside of local advertising agency, PriceWeber. This year, PriceWeber is leveraging a much-loved annual tradition to spread a very important message – wear a mask this holiday season. The nutcracker has been taking notes from the Centers for Disease Control and Prevention (CDC) and Kentucky Gov. Andy Beshear, and is masking […]
During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
In the late 1800’s, some smart and probably fun person figured out that their tea trolly would be much better used to display the household stash of spirits rather than tea. On that day, the bar cart was born. Fast-forward to today where what was once a dusty piece of mystery furniture in mom’s (or […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.