First Impressions Have Lasting Impacts Have you ever watched a talk show and noticed a guest fidgeting with their hands so much that you forgot what they were even talking about? How about a politician with a blank stare who appears to be reading from a cue card or a CEO who refuses to answer […]
Every bank and credit union communicates with customers/members around holidays, whether it’s because of holiday promotions, bank holiday hours, or just fun social posts tying into the spirit of the season. In this edition of Compound Interest, we will discuss strategies that financial institutions can implement to make the most of these communications. Spring Into […]
If there is a big news story in banking so far this year, it’s the failure of the 16th largest bank in the United States, Silicon Valley Bank, that took place on March 10, 2023. This crash, which took place over the course of roughly 48 hours, reverberated through the banking world, and despite good […]
1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]
In his 1990 Canon ad, Andre Agassi famously stated, “Image is everything!” This is especially true when trying to impress Google with your newly created “Helpful Content.” So, why would you carefully handpick custom images and forget about image optimization? In today’s edition of Plain Talk, we’ll have a peek at image optimization to help […]
We’ve come a long way, and while there are many things we as marketers have done to advance diversity and inclusion in positive ways, there is still room for improvement, and our journey has not been without its missteps. This Plain Talk article will not only recognize the progress over the past 50 years but […]
For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]
PriceWeber, a digital-forward, full-service marketing, advertising and public relations agency, is kicking off the new year by electing five new company shareholders. The agency has added Steve Kozarovich, Mike Nickerson, Donna Lee, Michelle Stevens, and Tamara Davis to its previously existing group of 7 shareholders. “Each of these individuals has proven themselves to be an […]
Drumroll, please! After thousands of online name suggestions and votes, PriceWeber’s popular 40-foot-nutcracker, located outside the marketing, public relations and advertising agency in Louisville, Kentucky, officially has a name – Jingle GingerPants! Vicki Robinson from Louisville submitted the winning name. Since 2015, PriceWeber has transformed its belltower into the beloved but nameless nutcracker. PriceWeber held […]
After six years of transforming its belltower into a nearly 40-foot-tall nameless nutcracker, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency, has decided to give its friendly giant a name and is calling on the community for suggestions. Nominations are now open, and the winning nominator will receive the ultimate holiday gift package […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]
It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand.
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how Early Times supports recovering veterans.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.