Blog Archives | PriceWeber

March 12, 2019

Can your website land you in court? Making your website ADA accessible.

The first website was launched by the CERN in Switzerland more than 27 years ago, and it looked like this: Not too exciting by today’s standards, but with quantum leaps in design, technology and functionality, retail, entertainment and brand websites have been a fixture in our lives for at least 20 years. So deeply has […]

September 7, 2018

Advertising Hasn’t Kept Up With Aging In Popular Culture

Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the […]

July 30, 2018

Data is Human: Recognizing and Reconciling Bias in Strategic Planning

Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern. I want to note, though, that examination of these representations […]

February 20, 2018

Strategies for Navigating the Nursing Shortage

We are in the midst of a longstanding nursing shortage that has persisted in the U.S. and is expected to reach 1.2 million vacancies by 2022*. While some states are in better shape than others, these vacancies will impact nearly every healthcare organization nationwide. Fortunately, there are recruitment tools and tactics that healthcare organizations can […]

June 26, 2017

“I will not abandon my new site in the cold darkness.”

– How smart parenting skills can keep your website from going astray By Dave Lowe, Digital Analyst A Series of Stealthy Discoveries In 2016, PriceWeber began a relationship with an economic development association, where our specific charge was to upgrade their web presence after several years of neglect. Tucked into the project brief was a […]

May 15, 2017

Practicality Over Pranks: The Changing Face of College Choice

Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise. PriceWeber conducted a survey of 400 respondents, all 17 years old and planning to apply to college. All respondents live […]

May 4, 2017

Is Big Beer the Future of Craft?

When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers […]

December 19, 2016

Cracking a Few Nuts

We didn’t say it, but Gene Marks of The Washington Post did. This holiday season, PriceWeber wanted to create a unique way to showcase our festive spirit while driving awareness for our client Louisville Ballet. So we constructed a 39-foot, 6-inch nutcracker. The result is “cracking a few nuts” from its position just off Shelbyville […]

September 15, 2016

Long-Game Crisis Communications: Planning Beyond the Incident

Lessons Any Business or Organization Can Learn From The Cincinnati Zoo If 2016 set out to be the year of controversy, it certainly hasn’t disappointed. Daily local, regional, national and international headlines have not failed to give passionate social media users a plethora of causes to fuel the expression of their opinions. And much like […]

September 9, 2016

Don’t Reinvent the Wheel: Tips for Overhauling Your Website

If you’re like most businesses today, you have a website – one that may have been designed five to 10 years ago, and today is an unsightly patchwork of add-on features. If you were an early adopter, you’ve probably got customized programming that was developed internally – and you are totally dependent on your IT […]

May 10, 2016

Reality Check: Virtual Reality’s Role in Marketing

Unless you’ve been in hiding, without a smartphone, you’ve heard a lot about virtual reality. For some, VR is touted as the “it” technology that will save marketing (or make it cool again). From the Consumer Electronics Show in Las Vegas to gamer and entertainment blogs, it’s been hot water-cooler talk for some time. If […]