If you’re like me, the beginning of the new year means you’ve spent some time thinking through the opportunities and risks that lie ahead in 2020, hopeful that with the right marketing plan, you can enable your institution to grow, keeping customers, employees and the board content. But often, input from stakeholders, overambitious business plans […]
Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the […]
In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of […]
If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web. There’s paid search of course. Ad people call that “search engine marketing” (abbreviated SEM because we love abbreviations). This is where you basically pay for a […]
In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of […]
Plain-talk B2B insights you can use: In this first edition of the “plain-talk B2B marketing” series we’ll be talking trends in B2B trade shows. We hope you’ll find valuable insights that you can apply to your B2B marketing regimen. If you live in the world of B2B marketing, we’re guessing you’ve spent some time “working […]
Plain-talk insights you can use: In this first installment of our “plain-talk healthcare marketing” series, we’ll prescribe some practical advice about some of the most difficult marketing that healthcare groups have to do – recruitment marketing – and how to smooth the path to filling open healthcare positions. Talent attraction in the healthcare industry, where […]
Plain-talk web insights you can use: Welcome to summer! Remember when summer meant vacations with the family, sunny days lounging by the pool or even just sleeping in? Yeah, we remember that too. However, in today’s fast-moving world of digital marketing, summer also means planning time. Each year it seems like we are challenged to […]
For years you’ve had your website on a partner’s proprietary content management system. Why is now the time for a change? In this installment of our plain-talk digital series, we’ll explain. What Is A Content Management System? A content management system – abbreviated as CMS – in the simplest terms is the software that you […]
Is your website working as hard as it can for you? If you haven’t been following the latest trends and best practices for mobile web design, you may be leaving money on the table. So how do you design a better, more effective mobile website experience for your customers? In this installment of our plain-talk […]
In the advertising world, April Fools’ Day is comparable to the Super Bowl. Advertising agencies and corporations show off their creative flair with entertaining (and sometimes eye-roll worthy) spoofs. As we prepare to be blown away by the latest and greatest brand pranks in 2019, let’s reflect on our favorite April Fools’ Day pranks from […]
The first website was launched by the CERN in Switzerland more than 27 years ago, and it looked like this: Not too exciting by today’s standards, but with quantum leaps in design, technology and functionality, retail, entertainment and brand websites have been a fixture in our lives for at least 20 years. So deeply has […]
Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the […]
Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern. I want to note, though, that examination of these representations […]
We are in the midst of a longstanding nursing shortage that has persisted in the U.S. and is expected to reach 1.2 million vacancies by 2022*. While some states are in better shape than others, these vacancies will impact nearly every healthcare organization nationwide. Fortunately, there are recruitment tools and tactics that healthcare organizations can […]
– How smart parenting skills can keep your website from going astray By Dave Lowe, Digital Analyst A Series of Stealthy Discoveries In 2016, PriceWeber began a relationship with an economic development association, where our specific charge was to upgrade their web presence after several years of neglect. Tucked into the project brief was a […]
Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise. PriceWeber conducted a survey of 400 respondents, all 17 years old and planning to apply to college. All respondents live […]
When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers […]
We didn’t say it, but Gene Marks of The Washington Post did. This holiday season, PriceWeber wanted to create a unique way to showcase our festive spirit while driving awareness for our client Louisville Ballet. So we constructed a 39-foot, 6-inch nutcracker. The result is “cracking a few nuts” from its position just off Shelbyville […]
Lessons Any Business or Organization Can Learn From The Cincinnati Zoo If 2016 set out to be the year of controversy, it certainly hasn’t disappointed. Daily local, regional, national and international headlines have not failed to give passionate social media users a plethora of causes to fuel the expression of their opinions. And much like […]
If you’re like most businesses today, you have a website – one that may have been designed five to 10 years ago, and today is an unsightly patchwork of add-on features. If you were an early adopter, you’ve probably got customized programming that was developed internally – and you are totally dependent on your IT […]
Unless you’ve been in hiding, without a smartphone, you’ve heard a lot about virtual reality. For some, VR is touted as the “it” technology that will save marketing (or make it cool again). From the Consumer Electronics Show in Las Vegas to gamer and entertainment blogs, it’s been hot water-cooler talk for some time. If […]