SEO Archives

April 23, 2024

Leveraging Social Media To Boost Your Organic SEO

The relationship between social media and organic search engine optimization (SEO) has become increasingly intertwined. Social media platforms serve as more than just channels for connecting with friends or sharing cat videos – they have evolved into powerful tools for increasing visibility while driving referral traffic to your website. Couple this with Google serving up […]

April 4, 2024

Top Five SEO Issues That Could Be Hurting Your Lead Volume (And How To Identify Them)

Many small and mid-sized businesses, including personal injury law firms, put a lot of effort into organic search (SEO), but many aspects of SEO that may lurk beneath the surface often hold businesses back from reaching their full ranking potential. In this edition of Plain Talk, we’ll review the top challenges that can have a […]

March 8, 2024

Does Your Personal Injury Law Firm Know Your SEO Cost per Case and ROI?

The value that SEO contributes to personal injury law firms is undeniable, but measuring ROI and cost per signed case can be a challenge, and not understanding cost per case and ROI for SEO can lead to not truly understanding how SEO is contributing to your overall marketing mix and signed cases. In this Plain […]

February 27, 2024

Why does SEO for personal injury matter (and what am I getting out of my investment)?

Personal injury law firms operate in one of the most competitive marketing environments of any profession. In that environment, nothing is more competitive than the battle for the prospects who are looking for legal services and find your firm through organic web searches. These leads can drive down your cost per case, deliver valuable referral […]

February 9, 2024

Using SEO for Competitive Blunting

As Sun Tzu so eloquently stated in “The Art of War,” “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” This ancient wisdom still resonates today, but perhaps not in the way Tzu envisioned. When it comes to SEO and digital marketing, knowing your competition […]

November 9, 2023

Is Your Website YMYL? Demystifying Google’s YMYL Guidelines and How To Follow Them

Show of hands if you’d watch a reality show called “Your Money or Your Life.” I mean, who wouldn’t?! I can picture the beautiful, backstabbing cast now. Unfortunately (or perhaps fortunately), in this edition of Plain Talk, we’ll talk about how Google protects your money and your life when you’re searching online. More importantly, we’ll […]

September 28, 2023

SEO for Financial Services: 10 Key Considerations

“It takes as much energy to wish as it does to plan.” While this sentiment, credited to Eleanor Roosevelt, is often expressed when discussing finances, I like to think the same can be said for financial services SEO. From investment strategies and risk management to services for individuals, businesses, nonprofits, and governments – money and […]

August 17, 2023

Mobile SEO: 6 Ways to Future-Proof Your Website and Enhance User Experiences

Pinch. Tap-tap. Swipe. Spread. Tap. A new take on Morse code? A video game character’s ultimate move sequence? Slightly naughty dance moves? Nope. Just some typical user behavior when interacting with a mobile version of a website. Over 60% of searches happen on a smartphone, which is why Google switched to mobile-first in 2016. As […]

March 28, 2023

How To Use ChatGPT and Google Bard for Personal Injury Lawyer SEO Marketing

Personal Injury Lawyer SEO Marketing For injury law firms, ChatGPT and Google Bard are already making an impact, and if you haven’t heard of these tools, no matter what industry you’re in, in this edition of “Plain Talk,” we’ll get you up to speed. Both AI models are in their early stages, but we’ve already […]

March 2, 2023

SEO Image Optimization for the Semantic Web

In his 1990 Canon ad, Andre Agassi famously stated, “Image is everything!” This is especially true when trying to impress Google with your newly created “Helpful Content.” So, why would you carefully handpick custom images and forget about image optimization? In today’s edition of Plain Talk, we’ll have a peek at image optimization to help […]

January 26, 2023

Is Google Keyword Ranking still important in evaluating SEO?

Since its beginning in 1997, the goal of SEO has been to prioritize keyword rank position, but should that continue to be the standard as Google continues to weigh personal factors and individualized results? In this edition of Plain Talk, we’ll discuss if keyword ranking is still the best way to measure your SEO and […]

September 29, 2022

Online Reputation Management Tips: 4 Common Questions

Practicing online reputation management and using reputation management software is nothing new. Millions of service-oriented companies like medical and dental offices, law firms, restaurants, retailers, roofers, and more have benefited from improved reviews and ratings by surveying customers and clients after each touchpoint and enabling them to quickly and privately address complaints as well as […]

September 1, 2022

How Will Google’s “Helpful Content Update” Affect Law Firms?

For years, writing articles to help your website rank on Google has been important for generating traffic. For just as long, being found online has sometimes taken a divergent path from providing the most topical content for the user. If you haven’t heard, on August 18th, Google announced their “Helpful Content Update.” This might prove […]

August 18, 2022

Google Updates And Your Marketing Strategy

Good SEO has always provided the best bang for your buck in LeadGen. As SEO becomes increasingly more sophisticated and users demand better and faster answers to their queries, Google has a difficult job uncovering high-quality content and promoting the most relevant results for a user’s intent. Continuing our discussion of The Evolution of Modern […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

April 28, 2022

Google 101, The Evolution of Modern Organic Search

“I’ll just Google it” has become instilled into every aspect of our lives, and for some reason, we place unconditional faith in computer code that has no face, personality, or distinctive trait that conveys a trustworthy outcome. Yet we continue to rely on the Google Search algorithm for daily wisdom, a great spot for pizza, […]

July 1, 2021

Voice Search, is it Time to Panic (Again)?

In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]

January 12, 2021

Winning SERP Means Optimizing These Three Areas

It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]

November 17, 2020

Six Keys To Digital Lead Gen Domination

Today we can’t think of any B2B or B2C business that doesn’t need more leads. With increasingly limited access to brick and mortar services, trade shows and shopping opportunities, those leads really need to be digital to keep your business healthy. Unfortunately, this is not a secret. Your competitors are likely upping their digital game […]

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