Is Google Gemini the New CHATGPT? An Interview with Google Bard.

One of the more intriguing changes expected to hit the marketing landscape in the coming year is the anticipated growth of generative AI capabilities. An exciting toy to play with in 2023, few marketers were using AI to make meaningful advertising work beyond the PR value of saying, “Hey! We made an ad with AI!” […]

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Marketing Pros and Cons of the Latest AI Tech

Just about the only person in the world who hasn’t heard of ChatGPT, GPT-4, or OpenAI is this woman who quite literally has been living under a rock for the last 500 days, having spent that amount of time in a cave! Depending on whom you are listening to, artificial intelligence (AI) is either going […]

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