Why Aren’t Bank Marketing Budgets Budging?
Why Aren’t Bank Marketing Budgets Budging?
In October 2022, as bankers were facing some uncertainty about what 2023 would look like, Steve Cocheo at The Financial Brand and Gartner’s Jason McNellis shared a great POV about bank marketing budgets and the critical role marketing plays in bank growth. They talked about the need to be “surgical” when considering possible budget cuts […]