After Google’s “Helpful Content Core Update” in March 2024 and the recent notification in May that they will be adding AI Overviews to the top of organic search results, you might rightfully be wondering what Google will do next to challenge your ability to drive organic search leads. Well, the wait is over. On July […]
For many small and mid-sized businesses, a healthy and well-maintained Google Business Profile (GBP) can be one of the largest key drivers for leads and customer engagement. What many business owners may find challenging, however, is the difficulty in gaining visibility in the coveted “map pack” of SERP. For businesses heavily reliant on leads through […]
There’s an old saying that goes something like, “Make hay while the sun shines.” The gist of this is, of course, when the opportunity presents itself to do something like grow your business, you should probably do it because we all know the sun won’t shine forever. Whether you are a small business owner or […]