Marketing Archives

January 24, 2020

Follow the money in the financial services ad space

Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why it is time to up your digital game and how to do it.

January 23, 2020

PriceWeber Named to 16th Annual “Best Places to Work in Kentucky” List

PriceWeber, a digital-forward, full-service marketing and advertising agency, has been recognized on the 16th annual “Best Places to Work in Kentucky” list. PriceWeber was one of 38 small-sized companies (15-149 employees) to earn this year’s title.

January 9, 2020

Top Five Priorities for Regional Banks in 2020 and Beyond

If you’re like me, the beginning of the new year means you’ve spent some time thinking through the opportunities and risks that lie ahead in 2020, hopeful that with the right marketing plan, you can enable your institution to grow, keeping customers, employees and the board content. But often, input from stakeholders, overambitious business plans or constraints on staffing and budget mean that not every facet of your plan can be realized. In this first installment of our “Compound Interest” financial services marketing series, I’ll share some of the valuable things I’ve learned over my 30 years in bank marketing about how to put a successful plan into motion.

Influencer Marketing Strategy – Is Influencer Marketing Right for You?

Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.

October 28, 2019

PriceWeber Brings Home 39 PRSA Landmarks Awards

Earlier this month, PriceWeber was proud to receive 39 awards at the PRSA Bluegrass 2019 Landmarks of Excellence Awards, including 15 Awards of Excellence.