Is CX enough?
Technology has given consumers the ability to replace or to enhance human interactions. Increasingly, consumers across the spectrum of services are looking for brands that have leveraged technology to enhance the personalization and humanization of their purchases rather than just make them efficient.
As more and more brands work to improve CX, is HX or Human Experience the new competitive advantage? PriceWeber and our sister agencies at Worldwide Partners have collaborated with Global Web Index to shed some light on the accelerating change of experience expectations by consumers.