Cassy Richardson is Director of Organic & AI Search at PriceWeber, helping brands understand not just how people find them online today, but how that behavior is changing as AI reshapes search.

Her background spans enterprise SEO, content strategy, analytics and digital measurement, including work on digital properties generating more than 55 million organic visits per month. That scale has given Cassy a particularly valuable perspective on what moves the needle in organic search and, just as importantly, what doesn’t.

At PriceWeber, Cassy brings that experience to clients navigating an increasingly complicated search landscape. Her work connects the technical foundations of SEO with content strategy, measurement and the emerging discipline of AI visibility, helping brands earn visibility wherever their audiences are looking for answers.

Cassy is especially skilled at turning complex data into clear direction. Whether she is digging into search performance, evaluating how a brand appears in AI-generated answers or identifying untapped opportunities in a content ecosystem, her focus is the same: finding the insights that can lead to smarter marketing decisions.