Much like our clients in the vertical, PriceWeber’s Healthcare team is focused on outcomes. Our team works with hospitals and healthcare services organizations ranging from homecare to mental health clinics, assisted living to telecare, and substance abuse clinics to services for individuals with developmental disabilities. In every instance, our goal is to move key performance drivers for our clients that produce a healthy bottom line so they can focus on delivering excellent care. We do this by taking a holistic approach to each client’s business that includes patient and clinician research and insights, branding and identity upgrades, traditional and digital advertising, interactive services, PR, social media, and even talent acquisition and retention services. By integrating these disciplines, we are able to help drive new patient acquisition, occupancy rates and new physician and clinician recruitment, while helping balance dependency on Medicare/Medicaid reimbursed patient populations with patients who deliver higher reimbursement rates.

Brands We've Done This For


Norton's Children's Hospital logo
BrightSpring logo
Twinbrook Logo
StepStone Family & Youth Services logo
Springstone logo
Our work in action

Norton Children's Hospital

New Website

Norton Children's Hospital website shown on an iPad including happy toddler and nurse

Challenge

As Kosair Children’s healthcare organization was transitioning into Norton Children’s, PriceWeber was asked to migrate all content into a completely transformed site aligned with Norton Children’s contemporary brand vision and to improve visitor engagement through intuitive UX. The client also asked that the new site reflect the organization’s care for children and their families, while communicating thoughtfully and effectively to each of its three key audiences: patients, non-patients, and donors.  The entire challenge was intensified by the need to complete the project—including site planning, development, design, copy, and launch—in eight weeks.

Goals included increasing “Find A Doctor” searches by 5 percent, increasing location searches by 11 percent, and increasing event searches by 5 percent.

Solution

PriceWeber streamlined the Norton site while also helping to capture the organization’s warmth and compassion through custom photography, navigation icons, and other design elements. We also developed new copy that speaks to all audiences in a conversational and caring, yet expert, voice. Through simplified, elegant design and intuitive navigation, the new site allows visitors to find their way around with ease. Modular sidebar navigation creates instant connectivity between related content and enables visitors to quickly find specific information. The redesign was everything that Norton Children’s hoped it would be, and the site’s much-improved visitor experience is reflected in higher satisfaction and increased utilization.

Results

All goals were dramatically exceeded.

605%

increase in "Find A Doctor" searches

711%

increase in location searches

447%

increase in event searches


Skill Leader(s)

Lindsay Carter, Account Director PriceWeber Marketing, Louisville KY

Lindsay Carter

Account Director

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