Do You Really Need to Rebrand? Find Out With a Brand Audit
We suspect one of the most intimidating challenges marketers face is the prospect of a rebranding effort. We’ve been contacted many times to provide expertise on the topic. This often comes from prospective clients whose business may be experiencing a sluggish period where they suspect their “brand” is the problem. The phone call to the agency goes something like, “I think we need to rebrand.” Then we’ll say something like, “Hmm, tell us more about why you think that,” then the conversation often veers into things like logos, TV commercials, slow sales, and “Brand X who is stealing our share because their branding is way better.”