Blog - seo

AI-powered search is changing how patients find healthcare information, and many brands are losing clicks even when they still rank in traditional results. Patients are getting more of their answers from AI summaries and featured snippets without ever visiting a website. Healthcare organizations need to rethink how they measure search performance and how they structure content to maintain visibility and credibility. See how to stay visible when patients stop clicking.

No digital marketing strategy is an “island.” The days of stand-alone strategies are over as smart businesses realize that meeting their goals requires a more holistic approach. Enter the dynamic duo of search engine optimization (SEO) paired with conversion rate optimization (CRO), two seemingly distinct disciplines that, when united, become a force multiplier for growth.

After Google’s “Helpful Content Core Update” in March 2024 and the recent notification in May that they will be adding AI Overviews to the top of organic search results, you might rightfully be wondering what Google will do next to challenge your ability to drive organic search leads. Well, the wait is over. On July 31, 2024, Google will discontinue the call history and chat features in all Google Business Profiles (GBPs).

For businesses heavily reliant on leads through their Google Business Profile (GBP) and local SEO, the temptation to boost rankings in the local pack through manipulative tactics is common. However, aiming to gain a competitive edge over rivals in ways that violate Google’s guidelines can end in catastrophe for many companies that try to game the system. In this edition of Plain Talk, we’ll give an overview of Google Business Profile ranking factors for 2024 and discuss some dos and don’ts for keeping your GBP healthy and thriving.

The relationship between social media and organic search engine optimization (SEO) has become increasingly intertwined. Social media platforms serve as more than just channels for connecting with friends or sharing cat videos – they have evolved into powerful tools for increasing visibility while driving referral traffic to your website. Couple this with Google serving up social media profiles in search results, and you have a match made in brand awareness heaven. In this edition of Plain Talk, we will explore how savvy use of social media can help increase your SEO rankings.

Many small and mid-sized businesses, including personal injury law firms, put a lot of effort into organic search (SEO). However, many SEO issues may lurk beneath the surface and often hold firms back from reaching their full ranking potential. In this edition of Plain Talk, we’ll review the top SEO issues and challenges that most law practices overlook. We’ll explain why they can negatively impact organic search and how to address them.

The value that SEO contributes to personal injury law firms is undeniable. However, measuring ROI and cost per signed case can be a challenge. Not understanding possible cost per case and ROI for SEO can lead to not truly understanding how SEO is contributing to your overall marketing mix and signed cases. In this Plain Talk edition, we’ll cover how personal injury law firms may be able to measure ROI from SEO, how firms can begin to understand cost-per-case values from organic search, and additional perspectives on how to best evaluate your marketing return.

The process of getting that organic traffic, search engine optimization (SEO) is one of the hottest and often misunderstood topics in personal injury marketing. So, it’s only natural for your firm to occasionally ask, “What am I getting for that monthly SEO expense?” In this edition of Plain Talk, we’ll look at how well-done, cost-effective SEO for personal injury can help build revenue for your firm and how you can maximize the value of online organic search.

When it comes to SEO and digital marketing, knowing your competition can mean the difference between smashing success and devastating defeat. But take heart. You need not fear the search results of a hundred organic competitors ranking above you. (See what I did there?) In this edition of Plain Talk, we’ll discuss competitive blunting through an SEO lens, how to leverage an SEO competitor analysis, and creative strategies to help you conquer your corner of the digital realm.

Google holds certain websites to higher quality standards because inaccurate content can cause real harm. If your business operates in healthcare, finance, legal services, or insurance, your site is classified as YMYL (“Your Money or Your Life”). That means Google expects you to demonstrate expertise, authoritativeness, and trustworthiness to rank well. Discover how to strengthen your E-E-A-T signals and protect your search visibility.