Social Media Marketing Services

Social media has radically transformed how businesses and brands engage and interact with their customers. These powerful networking and communications tools are among the most important—and most misunderstood or mismanaged—marketing and reputation management tools available today. PriceWeber’s experienced Social Media Department operates as an extension of our Public Relations and Creative Departments to create engaging social content, manage your social media channels, and monitor the health of your brand or business across the social universe in times of tranquility or crisis. And just like every strategy we create, our social media marketing services are the product of inter-departmental collaboration grounded in measurable objectives and guided by Key Performance Indicators.

Capabilities

Social Strategy & Playbook

We work with you to develop a tailored social media strategy that aligns with your brand’s goals. Our team will create a comprehensive playbook outlining key tactics, posting schedules, and engagement guidelines so your social presence is cohesive and impactful.

Content Creation

From eye-catching graphics courtesy of our creative department to compelling copy, we’ll craft posts and other content that resonates with your audience and showcases your unique voice. Let’s work together to tell your story in a way that captivates and engages.

Social Listening & Reputation Monitoring

What are people saying about your brand on social? Working with our market research team, we’ll monitor social media channels and online conversations so you can stay informed about your brand’s reputation. Get the insights and strategy recommendations you need to maintain a positive image and improve customer outreach.

Community Management & Response

Building and nurturing your online community is key to long-term success. We manage your social media interactions, responding to comments and messages promptly and professionally. Let us foster a positive and engaged community that loves and supports your brand.

Social Crisis Management

In the event of a crisis, you have fractions of seconds to react appropriately. Working with our Public Relations Department, we’re ready to step in and manage the situation with care. We’ll develop and implement a social media crisis response plan to address issues quickly and effectively, protecting your brand’s reputation and minimizing any potential damage.

Paid Social Planning & Execution

In collaboration with our Media team, we can design and execute targeted social ad campaigns that drive results—from increased brand awareness to higher conversion rates. Our goal is your goal: to ensure your ad spend is optimized for the best return on investment.

Influencer Relations

Are you utilizing the power of influencers to amplify your brand’s message? Or do you want to but don’t know where to start? We can identify and build relationships with influencers who align with your values and goals. Our team can manage these partnerships on your behalf to create authentic and impactful collaborations.