Challenge

In early 2024, our client AHF Products, the maker of distinguished flooring brands Armstrong Flooring, Bruce, Hartco and Robbins, challenged PriceWeber to craft a cohesive social media strategy. The strategy needed to align with the distinct identities of each brand while amplifying AHF’s overarching mission.

The agreed-upon goals of the campaign were:

• Increase website visits from social channels by 8%.
• Increase awareness and impressions on social media by 20%.
• Increase overall engagements on social media by 20%.
• Create a stronger brand identity through social media.

Solution

PriceWeber created content based on five main pillars, appealing to flooring enthusiasts and new followers. These pillars include content centered around the team, its products, knowledge and reach within the industry. We utilized videos, graphics and photos to create cohesive content that would appeal to their target audience. We also implemented a social media boosting strategy aligned with their overall goals to attract more fans and customers to AHF’s flooring brands.

Results

Comparing March through June 2024 with the previous four months:   

• PriceWeber increased website visits from social by 9,180%
• PriceWeber increased impressions by 156.6% across all platforms
• PriceWeber increased engagements by 174.8%