Marketers in highly regulated industries face the same growth challenges and expectations as their peers in other industries. However, they navigate those challenges with increased complexity and risk. This guide explains how you can move your organization from reactive compliance to a proactive strategy.
In this edition of Plain Talk, you’ll learn how to work more effectively with your marketing agency. We’ll go over how to kick things off with clarity, communicate without confusion, and build a partnership that gets better over time. On your mark, get set, let’s go!
From start-ups to mature companies, mom n’ pops to multinationals, every product or service should have a marketing strategy. While surprisingly there are many definitions of strategy (and tactics)—some good, some not so good, we can all agree that when marketing is working, there will come a time when your strategy will need to scale to keep your business ahead of competitors. In this edition of Plain Talk, we’ll dig into how marketing strategies must scale to support (and keep up with) your brand and, more importantly, how to recognize the signs when it is time for a change.
A content marketing strategy gives banks and credit unions a competitive edge that ad budgets alone can’t match, especially against national players. Building one takes four phases: defining goals and audience, selecting formats and channels, producing content on a planned calendar, and reporting on business outcomes. Get the framework for building a content strategy that competes with the big players.
Keeping up with social media trends and updates sometimes feels impossible. Algorithm changes, new features, and even entirely new platforms are popping up regularly. From the uncertain future of TikTok in the U.S. to the rise of artificial intelligence (AI) and augmented reality (AR) reshaping the digital landscape, 2024 saw its fair share of changes to social media. In this edition of Plain Talk, we’re diving into the most significant social media shifts of 2024 and sharing our predictions for what’s on the horizon in 2025.
Community banks hold just 2% of Gen Z’s primary banking relationships, even though roughly half of this generation says they’d consider switching. The disconnect comes down to awareness and digital experience more than anything else. Gen Z expects mobile-first banking and brands that align with their values around sustainability and social responsibility. Learn how community banks can close the gap and win Gen Z on the platforms they actually use.
In 2024, an astonishing 40% of all consumer goods will be sold on Amazon, and an even more impressive 56% of shoppers will start their product searches there. If you’re selling products that could shine on Amazon but aren’t showing up in a meaningful way, you’re missing out—big time.
In this edition of Plain Talk, we’re diving into how to use Amazon Seller Central. Yes, the learning curve is steep, but as a full-service marketing agency that’s waded through the depths of this e-commerce ocean, we’ve uncovered some pearls of wisdom. Whether you’re a seasoned seller or just starting out, this guide will break down Amazon’s unique (and occasionally frustrating) algorithm to help you make it work for you.
For the past dozen years or so, the advertising industry has been pushing the value and effectiveness of social media influencers hard. There’s been some pretty solid logic backing those recommendations up too. Influencer product pitches and endorsements, everything from unboxing to live demos, have helped businesses in many verticals see significant improvements from brand affinity to sales. But are times changing? Recent data, driven largely by Gen Z and younger millennials, shows new attitudes toward influencer authenticity, dwindling engagement rates, and increases in private micro-communities. In this edition of Plain Talk, we’ll look at what these changes may mean to how you balance the social media plan in your marketing mix and when it still makes sense to work with influencers.
No digital marketing strategy is an “island.” The days of stand-alone strategies are over as smart businesses realize that meeting their goals requires a more holistic approach. Enter the dynamic duo of search engine optimization (SEO) paired with conversion rate optimization (CRO), two seemingly distinct disciplines that, when united, become a force multiplier for growth.
If your website collects consumer data, a consent management platform is no longer a nice-to-have. With twenty U.S. states now enforcing comprehensive privacy laws, businesses need a reliable system for capturing visitor permissions and honoring opt-out requests. The right CMP handles cookie banners, audit trails, and multi-state compliance in one place. Find out what to look for and how to get your consent management up to standard.
Caring for aging parents while raising kids puts both Gen X and millennials in the sandwich generation, but the pressures look different for each group. Millennials are navigating higher rates of family estrangement, fewer siblings to share the load, and boomer parents who are more often divorced or living alone. Healthcare and eldercare marketers who understand those generational differences can reach the actual decision-makers with messaging that lands. See how to tailor your approach for today’s caregivers.