Blog - content marketing

Patient engagement improves when content is treated as part of the care itself, not a supplement to it. The right messaging bridges knowledge gaps and reinforces trust at every touchpoint along the care journey. Healthcare marketers can strengthen engagement through personalized messaging, intentional timing, and ethically grounded trust-building. Discover how to make every piece of content pull its weight.

A content marketing strategy gives banks and credit unions a competitive edge that ad budgets alone can’t match, especially against national players. Building one takes four phases: defining goals and audience, selecting formats and channels, producing content on a planned calendar, and reporting on business outcomes. Get the framework for building a content strategy that competes with the big players.

For years, writing articles to help your website rank on Google has been important for generating traffic. For just as long, being found online has sometimes taken a divergent path from providing the most topical content for the user. If you haven’t heard, on August 18th, Google announced their Helpful Content Update. This might prove to be one of Google’s most significant updates to date. It is designed specifically to penalize websites whose content was created to attract clicks rather than deliver consumer-useful content. In this edition of Plain Talk, we’ll examine the Google Helpful Content Update and law firm websites and explain the potential impact on yours

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing strategy tips to consider. We’ll explore how to ensure your content is developed to be discovered by Google and placed prominently on SERPs (search engine results pages). Let’s make sure your hard work is found and appreciated by your target audience.

Brands globally worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the closures of brick-and-mortar businesses. However, what many brands did not prepare for was the impact that skyrocketing internet use had on the relevance of their digital image and video asset library. In today’s Plain Talk, we’ll explore how brands should use content assets like photos, video, and animation to maximize sales and value in digital channels.