Effective patient engagement means delivering clear, empathetic, and actionable communication that builds trust and drives patients to act. This edition of Vital Signs explores how to improve messaging with personalization, the right tools and timing, and trust-based strategies, and how to measure the real impact of your communication efforts.

The level of effort that financial institutions place on developing engaging content has sky-rocketed in recent years. This isn’t surprising, given that an effective content strategy can help attract new customers and retain existing ones. It also serves as an opportunity to educate your community on financial matters. But with so many institutions taking this approach, what sets the winners apart from the losers? The most successful content marketers in the financial industry have one thing in common—a great strategic foundation for their content. In this edition of Compound Interest, we examine what goes into a content marketing strategy for financial services that will set you up for success.

If you’re reading this article, you know that running a law practice is about as competitive an industry as there is. How competitive, exactly? Try 1.3 million lawyers in the United States today, according to the American Bar Association. Couple that with the Princeton University study that placed lawyers among the least trusted professionals in the U. S. and you can see why it can be a real challenge to convince potential clients that your firm is different. Enter media relations and the importance of building relationships with the journalists that can make a substantial difference in separating your legal practice from the overcrowded and under-loved field of opponents. In this edition of Plain Talk, we’ll explore law firm media relations. Learn how your practice group can grow public trust and relevance through productive relationships with the press.

In his 1990 Canon ad, Andre Agassi famously stated, “Image is everything!” This is especially true when trying to impress Google with your newly created “Helpful Content”. So, why would you carefully handpick custom images and forget about image optimization? In today’s edition of Plain Talk, we’ll examine SEO image optimization, which helps search engines understand images in related contexts and ultimately provides the best rankings in search engine results pages (SERPs) and image searches.

For years, writing articles to help your website rank on Google has been important for generating traffic. For just as long, being found online has sometimes taken a divergent path from providing the most topical content for the user. If you haven’t heard, on August 18th, Google announced their Helpful Content Update. This might prove to be one of Google’s most significant updates to date. It is designed specifically to penalize websites whose content was created to attract clicks rather than deliver consumer-useful content. In this edition of Plain Talk, we’ll examine the Google Helpful Content Update and law firm websites and explain the potential impact on yours

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing strategy tips to consider. We’ll explore how to ensure your content is developed to be discovered by Google and placed prominently on SERPs (search engine results pages). Let’s make sure your hard work is found and appreciated by your target audience.