Marketers in highly regulated industries face the same growth challenges and expectations as their peers in other industries. However, they navigate those challenges with increased complexity and risk. This guide explains how you can move your organization from reactive compliance to a proactive strategy.
Patient engagement in healthcare is built on trust, and trust comes from clear communication and frictionless digital experiences. Many patients stay with providers out of inertia, so organizations that reduce switching barriers and invest in the patient experience gain a real competitive edge. Strong engagement also requires alignment between marketing, HR, communications, and clinical teams. Learn how to turn every touchpoint into a trust-building moment.
Social media posts from healthcare workers can quickly damage patient trust and create reputational risk for hospitals and health systems. Viral incidents also shape how job seekers view an organization, affecting employer brand and recruitment. Healthcare leaders need clear policies and consistent training to help employees navigate social media responsibly. Learn how to protect your brand before a single post puts it at risk.
Healthcare marketers are wrestling with tougher questions around patient privacy, audience targeting, ROI, and appointment volume. In this FAQ, agency department leaders across SEO, media, creative, PR, social, and analytics weigh in on the challenges they hear most often from clients. Topics range from HIPAA-compliant marketing and cookieless targeting to measuring campaign impact on patient acquisition. Get expert perspective on the questions shaping healthcare marketing today.
Healthcare marketing continues to evolve around one central truth: trust drives engagement, and engagement drives growth. As patient expectations continue to change, marketing leaders are taking a closer look at how they show up. That’s why we’ve compiled some of our best healthcare marketing content. Each article tackles different challenges, so you can focus on the ideas that feel most relevant to your strategy this year.
AI-powered search is changing how patients find healthcare information, and many brands are losing clicks even when they still rank in traditional results. Patients are getting more of their answers from AI summaries and featured snippets without ever visiting a website. Healthcare organizations need to rethink how they measure search performance and how they structure content to maintain visibility and credibility. See how to stay visible when patients stop clicking.
Whether you’re just starting to experiment with AI or looking to sharpen how you use it day to day, understanding the basic do’s and don’ts of AI in public relations is key to using it responsibly and making it work for you, not against you. In this edition of Plain Talk, we’ll help you navigate what AI does well and how to use it in a way that still sounds like you.
You can’t out-perk a trust problem. Try as many brands might, they can’t seem to get past building their loyalty strategies around symptoms of the deeper issues they’re ignoring. This reactive approach leads to pouring money into the same three “fixes”: richer loyalty perks, sleeker UX updates, and shiny new branding. In this edition of Plain Talk, we’ll explore the main reasons why your customer loyalty strategy is failing and what you can do about it.
Consumer demand matters, but it’s only half the battle for CPG brands. Without retailer and distributor support, even popular products struggle to earn shelf space. Success depends on connecting shopper appeal with clear business value that convinces buyers, making strong B2B messaging just as essential as consumer marketing. This edition of Plain Talk explores how to punch up your B2B messaging and strategy, so it resonates with buyers and turns more impactful consumer campaigns.
More patients are turning to social media for health information, and much of what they find comes from unqualified sources. Healthcare organizations can build trust by showing up consistently with credible, human guidance that helps patients make sense of what they’re seeing. The real challenge is balancing the opportunity for patient education with the risk of competing against unreliable content. See how to cut through the noise and become the source patients trust.
Healthcare media planning carries more complexity than other industries thanks to HIPAA, compliance reviews, and restrictions on how patient data can be used for targeting. In-house teams offer proximity to the brand but often lack the specialized tools and cross-industry perspective that agencies bring. The right model depends on your organization’s resources, compliance needs, and flexibility requirements, and hybrid approaches that split responsibilities between internal teams and agency partners are often the best fit. See which setup actually fits your organization.