Dan Dry, PriceWeber’s image consultant extraordinaire, has won over 400 national and international photography, advertising, and design awards. A member of the Louisville Courier-Journal’s Pulitzer Prize-winning photography staff from 1976 until 1982, Dan then went on to travel the world shooting for National Geographic. Dan also served as director of the Kentucky Derby photo team for 30 years and director of photography for the Breeders’ Cup for 31 years—no, don’t ask him for tickets!—and is the sole author of over 20 coffee table books and (famous foodie that he is) cookbooks.