Mike Nickerson
Mike Nickerson Chief Marketing Officer

Mike Nickerson is PriceWeber’s Chief Marketing Officer and senior marketing strategist. Mike is a relentlessly curious guy who’s just as passionate about our clients’ businesses as they are. He prides himself in always being willing to get his hands dirty to make a difference for them.

Mike put that passion into launching Coors’ Blue Moon beer, leading the iconic Absolut Vodka global agency team. He also created Bud Light’s first Spanish-language TV promotion with World Cup soccer. At PriceWeber, Mike helps healthcare clients like BrightSpring and SpringStone. He’s also worked successfully with financial services clients like Hilliard Lyons, Farm Credit Mid-America, and Eclipse Bank. Mike is considered a “fixer.” That’s why he is always looking for just the right solution for our clients’ businesses. When a solution doesn’t exist, he assembles the right team to invent one.

Articles
Jun 14, 2024

Do You Really Need to Rebrand? Find Out With a Brand Audit

Woman putting coin in folder with marketing symbols hovering above, representing low-cost marketing ideas Apr 12, 2024

6 Low-Cost Marketing Ideas You Can Do Yourself (And One You Shouldn’t)

Two robots representing Google Gemini Jan 05, 2024

Is Google Gemini the New CHATGPT? An Interview With Google Bard

Attorney standing next to TV, representing the importance of law firm media relations May 16, 2023

Law Firm Media Relations: Building a Strong Relationship With the Press

Man sitting on barbells with dollar signs, representing bank marketing budgets. Apr 13, 2023

Why Aren’t Bank Marketing Budgets Budging?

Screenshots of different Super Bowl commercials in a grid, representing humor in advertising during the Super Bowl. Feb 14, 2023

Stop Me if You’ve Heard This One Before: Humor in Advertising During Super Bowl 2023

Man handing mask to woman, representing ad fraud Oct 24, 2022

3 Types of Ad Fraud That May Be Ruining Your Campaign

Laptop with stickers of types of "digital spirit animals" that represent bias in digital marketing Aug 04, 2022

Bias in Digital Marketing: Why You Need to Tame Your Digital Spirit Animal Now

Illustration of two signposts that read "In-house and "Outsource," representing the question of choosing in-house marketing. May 11, 2022

When In-House Marketing Makes Sense: An Ad Agency POV That May Surprise You

Woman looking angrily at laptop to represent email marketing mistakes Sep 30, 2021

9 Email Marketing Mistakes That Kill Lead Gen Efforts (And 3 Ways to Earn the “Right To Be Read”)

Help wanted sign in window to represent employer branding and recruitment marketing Jul 15, 2021

Poor Employer Branding and Recruitment Marketing: Today’s Biggest Threat to Business Recovery

$100 dollar bills with Ben Franklin wearing mask to represent customer behavioral changes during the pandemic Apr 08, 2021

Consumer Behavioral Changes During the Pandemic and What Still Lingers Today

Chairs turned over on tables in restaurant to represent how to maintain spirits marketing without people on-premises Sep 09, 2020

Surviving the On-Premise Apocalypse: 4 Strategies for Healthy Spirits Marketing Today and Tomorrow

PriceWeber logo in grey on grey background. This is the default image for blog posts. Mar 27, 2020

Brand Trust, COVID-19, and Corporate America

Book covers that were part of a controversial ad campaign Feb 10, 2020

Controversial Ads From Barnes & Noble, Peloton, and More: Learning to Value Insight Over Intuition

Hands holding different branded products to represent influencer marketing strategy Jan 09, 2020

Is an Influencer Marketing Strategy Right for You? Separating Fact From Fiction

Kids holding backpacks, and example of corporate social responsibility initiatives Jun 28, 2019

Corporate Social Responsibility Initiatives: 3 Steps to Get Started

A trade show with several booths to represent B2B trade show trends Jun 21, 2019

B2B Trade Show Trends

Headshot of smiling nurse to represent best practices in healthcare recruitment marketing Jun 17, 2019

Best Practices in Healthcare Recruitment Marketing: Filling Those Open Healthcare Positions

Photo of skeleton hands resting on computer keyboard. Understanding open source vs proprietary CMS is important when deciding to retire your old content management system. Apr 25, 2019

Open Source vs Proprietary CMS: Why It’s Time to Switch

PriceWeber logo in grey on grey background. This is the default image for blog posts. Sep 07, 2018

Age Stereotypes in Advertising and Popular Culture

Collage of several different facial features to represent recognizing bias Jul 30, 2018

Recognizing Bias in Advertising: Steps to Reconciling Bias With Strategic Planning

Different ingredients for making beer in measuring cups representing trends in the craft beer industry May 04, 2017

Trends in the Craft Beer Industry: Is Big Beer the Future of Craft?

Photo of gorilla Hambre to represent talking about crisis communication planning Sep 15, 2016

Long-Term Crisis Communication Planning: How to Think Beyond the Incident

Man using virtual reality headset to represent virtual reality and marketing May 10, 2016

Reality Check: Virtual Reality and Marketing