A Few Projects We Held Space for in 2024

2024 was one for the history books. While our country faced devastating natural disasters and a challenging economic climate, the year was also filled with inspirational moments that brought us hope. Groundbreaking advancements in augmented reality and artificial intelligence sparked our creativity and fueled innovation. We witnessed pop culture moments that brought our nation together, from holding space for the lyrics of “Defying Gravity” to falling in love with Moo Deng, the hippo. And who could forget watching Simone Biles, once again, prove why she’s the GOAT in Paris or Taylor Swift taking her final bow at her legendary Eras Tour?

2024 kept us on the edge of our seats, and amid it all, our agency wrote our own additional chapters. We not only welcomed new clients, but we also created some noteworthy campaigns for our clients. We made the Best Places to Work in Kentucky list for the fifth consecutive year, which landed us in the Hall of Fame. We also launched our new website and expanded our awards shelf with recognition from various organizations, including PR Daily, PR Week, PRNEWS, the Telly Awards, and more. It’s been a year full of growth, celebration and anticipation.

While we would love to dive into each project we worked on this year, for the sake of time, here are a few standouts from 2024.

The Melody Meets the Mash

Handcrafted whiskey made by a country music icon? Count us in. Our team took the reins and spearheaded the national brand launch for country music singer Dierks Bentley’s ROW 94 – a Kentucky straight bourbon whiskey. 

As a Bluegrass State-based agency, bourbon is in our blood, so diving into this project was a natural fit. We touched everything from package design, brand positioning, visual identity, social media, product photography and videography, website design and development, sales promotion, point of sale, and advertising. 

Following the launch, we coordinated bottle-signing events for Dierks Bentley to meet ROW 94 fans, conducted various giveaways, and led ongoing social media management, paid media, creative efforts, and website support. Our e-commerce strategy has resulted in ROW 94 being one of the fastest-growing spirits brands out of the gate in 2024, with online inventory selling out five times in the first four months!

You can learn more about the brand by clicking here.

Cheers to ROW 94 hitting more shelves in 2025!

Polishing Up the Hardwood Flooring Industry

In 2024,AHF Products, the largest maker of hardwood flooring in North America, put the WOW factor back in hardwood flooring, and we were with them every step of the way. Our agency helped AHF Products launch its “Wood Wow” campaign, an initiative to promote the benefits and value of hardwood flooring.

Our team members worked on various parts of this campaign, including paid advertising, social media, public relations efforts, trade show support, landing page development, creative materials, videography, sales support, and more. We also assisted AHF Products with creative shoots involving HGTV’s Dave and Jenny Marrs and the Magnolia Network’s Mark Bowe. It was a rewarding project from start to finish.

You can learn more about the “Wood Wow” initiative here.

Shifting Gears With a Transportation Industry Rebrand

There’s something about a rebranding project that truly revs our engines. In late summer of 2024, Haney and White Enterprise, a Kentucky-based company specializing in transportation and brokerage services nationwide, finalized the acquisition of B.R. Williams Trucking and B.R. Williams LTL Logistics, forming the consolidated trucking, logistics, warehousing and fulfillment company BRW. Our agency was tasked with the BRW rebrand work, which has provided incredible strategic and creative wins for the new brand.

As part of this effort, our agency tackled naming and logo design, developed a public relations strategy, internal employee and external customer communications strategy, brand positioning, a targeted marketing strategy, and business and brand identity. Additionally, we created the brand’s mission, vision, and values, managed the website development, established the truck and trailer branding, developed customer satisfaction score research, managed social media platforms, developed employee culture programs, provided SEO support, and more.

PriceWeber has been a true partner in shaping the BRW brand and position not only for a successful acquisition but for a very bright future to meet aggressive business goals.  The work has only just begun, so buckle up for more to come!

Hollywood Champions Organ Donation

One thing to know about PriceWeber is our dedication to nonprofit clients, like Donate Life Kentucky (DLKY) Trust. From late 2023 to early 2024, we helped DLKY Trust with public relations and social media support to raise awareness for organ donation and the nationwide blockbuster film, “Ordinary Angels,” starring Hilary Swank and Alan Ritchson.

The movie is based on the book, “Ordinary Angels” by Sharon Stevens Evans, about a real-life story in our hometown of Louisville, Kentucky. In 1994, a deadly snowstorm in Louisville coincided with a lifesaving liver transplant opportunity for a dying three-year-old, Michelle Schmitt. The organ was available in Nebraska, and since the storm shut Louisville down, travel was impossible; however, the community rallied to help and created one of Kentucky’s most heroic moments.

Since the Schmitt family is closely involved with our client, DLKY Trust, whose goal is to support organ donation in our community, our agency created an overall public relations and social media strategy surrounding the film and its connection to organ donation locally. From local and national media pitches to helping with a red-carpet event, it was a powerful and inspiring project about the importance of community and resilience.

Learn more about this story from WHAS11.

2025, Here We Come!

As we move into the new year, we reflect on all we have accomplished and are excited to carry that momentum into 2025. Whether it was launching new brands, reimagining existing identities or creating new campaigns, we’ve seen it all — from the first brainstorming session to the final launch, and we can’t wait for more.

Here’s to another year of bringing fresh ideas to life, tackling new challenges for our clients and continuing to do great work together!