As Sun Tzu so eloquently stated in “The Art of War,” “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” This ancient wisdom still resonates today, but perhaps not in the way Tzu envisioned. When it comes to SEO and digital marketing, knowing your competition […]
Show of hands if you’d watch a reality show called “Your Money or Your Life.” I mean, who wouldn’t?! I can picture the beautiful, backstabbing cast now. Unfortunately (or perhaps fortunately), in this edition of Plain Talk, we’ll talk about how Google protects your money and your life when you’re searching online. More importantly, we’ll […]
“It takes as much energy to wish as it does to plan.” While this sentiment, credited to Eleanor Roosevelt, is often expressed when discussing finances, I like to think the same can be said for financial services SEO. From investment strategies and risk management to services for individuals, businesses, nonprofits, and governments – money and […]
Pinch. Tap-tap. Swipe. Spread. Tap. A new take on Morse code? A video game character’s ultimate move sequence? Slightly naughty dance moves? Nope. Just some typical user behavior when interacting with a mobile version of a website. Over 60% of searches happen on a smartphone, which is why Google switched to mobile-first in 2016. As […]