It’s hard to believe it’s been over a decade since I first sat down, skeptically, at a lunch and learn with RocketFuel, one of the first ad tech heavyweights, to learn about this thing called programmatic digital advertising. Promising to serve the right ad in the right space at the right time to the right […]
You may be as surprised as I was to find out that the infomercial industry is said to have generated nearly $250 billion in sales globally in 2022. In the U.S. alone, infomercial sales are expected to hit $11 billion this year, a 10% increase from 2022. As a millennial, I don’t watch much terrestrial […]
This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]
Happy Mother’s Day! Mother’s Day is fast approaching, and an estimated 84% of U.S. adults will be celebrating this year. This day can bring a variety of emotions, and it can mean different things to different people, but at its core, it’s a day to celebrate the motherly figures in our lives and share our […]
1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]
So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign with effective […]
In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave, and what they believe all help build a picture of who is most likely to use your product […]
We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]
In 2015, super brand Adidas realized they had a problem—they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas has been […]
Recruiting applicants should be an easy process…you post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this […]
The healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault – there are federal privacy regulations, and other challenges have made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. But with COVID-19 and the […]
Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]
For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]
Whether your focus is on B2B marketing or B2C, there are few topics more relevant today than generating qualified leads to move your sales forward. There are a great number of ways to do this (in combination for best results), but in today’s edition of Plain Talk, we’ll be discussing the anchor tactic for “pay-per-click” […]
Podcast advertising has recently become a hot topic among brands and media planners. In today’s PriceWeber Plain Talk post, we’ll talk about why the medium is growing, some reasons it might be time to consider adding podcasts to your media strategy and some of the best practices for podcast advertising if you do. The technology […]
Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why it is time to up your digital game and how to do it.
If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web.