Consumer Packaged Goods

A lot of agencies mistake statistics for insights. We understand that uncovering real shopper insights requires effort, and we can help you achieve that. Whether you need high-tech eye tracking in-store, online session monitoring, or large-scale quantitative studies, we’ve got you covered. We also specialize in ethnographic research, qualitative analysis, and good old-fashioned focus groups. Our tools help you engage with brand fans, influencers, and skeptics alike, identifying the next big opportunities for growth.

For many brands, grocery is king, but in today’s hyper-complex market, we can’t afford to miss any profitable volume. Understanding how to drive trade participation and consumer pull across channels—from grocery and c-store gas to food service and travel retail—ensures you don’t leave any revenue on the table.

Public Relations can often be overlooked in CPG marketing. Our team does more than press releases. So, our strong trade press relationships ensure you get more than your share of ink at trade shows, and we can do the same with consumer media to boost excitement about new products, limited-time offers, and corporate social responsibility actions. We also provide crisis planning as your insurance policy for the unthinkable, keeping your brand protected at all times.

Our social media marketing team creates meaningful influencer relationships and engaging, shareable content that resonates with your audience and highlights your products. From mouthwatering user-generated content and recipe videos on Instagram and TikTok to behind-the-scenes glimpses on Facebook and inspiring boards on Pinterest, we leverage the latest trends to build a loyal community around your brand.

Your CPG ads need to work hard to stay top of mind with consumers as they plan their shopping trips. They must combine relevance, appetite appeal, and value, all wrapped in a concept that grabs their attention and sticks. Our creative teams excel at using traditional, online, and retail media to ensure shoppers choose the right brand—yours.

Creating that perfect image of your product for ads, retail displays, or social media is a balance of art and science because it has to be perfect. Our studio team includes photographers, videographers, and stylists who understand this balance and bring your product to life with stunning visuals that capture attention and drive engagement.

SEO matters more than ever in today’s world of online grocery ordering and curbside pickup. Understanding how target shoppers plan and search for meal solutions is critical to ending up in the cart, whether that cart is in-store or online. Our team helps with tight on-site technical SEO but also with content that will help you rank. That rings the register today.

Shoppers need all the resources they can get to make their overcommitted lives work. Recipes and meal solutions, kitchen “hacks” and party ideas all help you to make their lives easier but you need a place for that to live. Of course, social media plays an important role, but on your website, you own the message. That’s why we build beautiful, useful sites for customers like yours.

Customers are bombarded with choices and need a reason to choose you. That’s where PriceWeber comes in. We craft compelling brand identities that resonate with your audience, from memorable logos to engaging brand stories. It’s not just about looking good—it’s about making a lasting impression. Let us help you create a brand that reflects your company’s mission and values and keeps customers coming back.

Our team crafts innovative, strategic media plans to ensure your message reaches the right audience through the right channels. By leveraging data-driven insights and a mix of traditional, digital, and retail media, we optimize your ad spend for the highest ROAS.