Understanding why shoppers choose one product over another is where strong CPG market research begins. Unfortunately, a lot of agencies mistake statistics for insights. We understand that uncovering real shopper insights requires effort, and we can help you achieve that. We tailor research to the problem at hand. That can mean tracking how shoppers move through a store, reviewing online behavior, or running broader studies to understand market trends. Our methods uncover what people think and feel about a brand, giving you direction for stronger growth.

Brand strategy in CPG defines how a product fits into people’s daily lives and stands apart on the shelf. Customers are bombarded with choices and need a reason to choose you. That’s where PriceWeber’s CPG branding expertise comes in. We build identities that connect with people and reflect what makes each product worth choosing. Every element, from the logo to the story behind it, works together to create recognition that lasts.

Visibility in stores depends on solid relationships and trade programs create visibility and drive sell-in with retailers and distributors. For many brands, grocery is king, but in today’s hyper-complex market, we can’t afford to miss any profitable volume. Understanding how to drive trade participation and consumer pull across channels—from grocery and c-store gas to food service and travel retail—ensures you don’t leave any revenue on the table. Our team builds programs that keep distributors and retail partners engaged and motivated to sell.

Search visibility helps CPG brands reach shoppers at the moment they’re deciding what to buy. PriceWeber builds SEO and paid search programs that make your products easy to find and understand. Search data shapes messaging, and PPC campaigns expand reach among the audiences most likely to convert. Together, these tools help your brand earn attention and drive sales in an increasingly crowded online marketplace.

Online buying shapes how people choose and stay loyal to CPG brands. We develop digital content and paid campaigns that improve visibility and remove friction during the path to purchase. Our goal is to make each online interaction feel natural and helpful while aligning with how people actually shop.

Effective CPG advertising connects quickly and leaves an impression. That’s why your ads need to work hard to stay top of mind with consumers as they plan their shopping trips. Every message needs to feel relevant and spark interest while showing clear value to the shopper. Our creative team develops ideas that work across all media and drive preference for your brand at the moment of choice.

In the consumer packaged goods industry, a website is a brand’s most reliable space to control the story and connect directly with consumers. Social media builds awareness, but your website is where shoppers go to learn and make confident buying decisions. We create sites that reflect your brand’s personality and make it easy for visitors to find what they need. From content and navigation to ecommerce functionality, every element works together to move products off the digital shelf and into carts.

Photo and video production for CPG advertising means creating visual content that helps shoppers understand a product’s purpose and appeal before they buy. PriceWeber’s studio manages photography, video, and animation in one space, allowing brands to move from concept to finished content efficiently. Keeping production close to strategy ensures every image supports the message and strengthens brand recognition.

Reputation plays a central role in brand preference, so it’s a mystery to us why PR is often overlooked in CPG marketing. The public relations professionals at PriceWeber don’t just send press releases. Our strong trade press relationships help your brand earn attention at industry events and trade shows. We also work with consumer media to build excitement around new products, special promotions, and community initiatives. We also provide crisis planning as your insurance policy for the unthinkable, keeping your brand protected at all times.

Social media gives CPG brands a direct way to reach shoppers and shape perception before they reach the shelf. Our social media team creates meaningful influencer relationships and engaging, shareable content that resonates with your audience and highlights your products. From mouthwatering user-generated content and recipe videos on Instagram and TikTok to behind-the-scenes glimpses on Facebook and inspiring boards on Pinterest, we leverage the latest trends to build a loyal community around your brand.

Media planning and buying for CPG means reaching shoppers where purchase decisions actually happen. PriceWeber’s media experts craft innovative, strategic plans to ensure your message reaches the right audience through the right channels. By leveraging data-driven insights and a mix of traditional, digital, and retail media, we optimize your ad spend for the highest ROAS.

At PriceWeber, every CPG strategy begins with insight. We dig into shopper behavior and category dynamics to uncover what motivates purchase and loyalty. That understanding shapes creative ideas and channel planning built around real human behavior.

Our team helps brands stay consistent across every channel where buying decisions happen. Whether the path begins in a store aisle or on a delivery app, we make sure your message stays clear and your brand stays visible.

We’ve spent decades working side by side with sales teams, brokers, and distributors. That experience helps us design programs that keep retail partners engaged and make marketing work harder at the shelf.

PriceWeber understands the pressures CPG leaders face when supply, demand, and distribution can change quickly. We plan with flexibility in mind, helping brands adapt quickly without losing sight of long-term goals.

Our focus stays on outcomes that matter to your business. We measure success by what moves in the market and how well your brand connects with shoppers and retail partners.

A CPG marketing agency helps packaged goods brands earn attention and drive sales through research, creative strategy, media, and retail activation. At PriceWeber, we connect shopper insight with creative execution to move products in stores and online.

CPG marketing requires coordination with retailers and distributors in a fast-moving environment. Campaigns must balance brand building with sell-through, which requires an agency that understands both the consumer and the trade environment.

Yes. PriceWeber works closely with brands during new product introductions. Each launch looks different, so we start by learning how your category moves and where buyers make decisions. From there, we help refine the message and guide the rollout. As results come in, the plan changes based on what the data shows and what’s happening in the market.

Sales and trade teams are often the link between marketing and performance. We work alongside them to understand what helps a product move and what slows it down. That collaboration turns marketing ideas into programs that make a difference at retail.

Yes. PriceWeber plans for how shoppers move between in-store and online buying. The goal is to keep your brand visible and easy to buy, whether the decision happens in an aisle or on a screen.

Results depend on the category and goals. We track what changes in the market after a campaign launches and use that information to refine future work. The focus stays on what improves real business outcomes.

PriceWeber has helped CPG brands grow for more than fifty years. That rich history gives us a practical view of how the market shifts and what keeps brands strong. Clients trust us because we stay focused on long-term results, not short-term noise.