Infrastructure

PriceWeber’s Infrastructure and Utilities Marketing team has deep, ongoing experience in branding, positioning, and the marketing of services to clients in spaces like public water utilities, power generation and power generation industry products. Because this experience spans consumer-facing utilities and highly complex B2B products and services, we lead with customer insight and, where necessary, custom research to make sure each marketing strategy is on point.

Infrastructure and utilities industry veterans have high expectations for their marketing. Your products must meet these standards consistently. Our mission is to ensure that your customers trust in the expertise and experience you’ve worked hard to build. From maintenance services for coal-fired and nuclear power plants, environmental consulting, remediation and compliance services, to innovative power generation companies like Duke Energy, Exelon, Dominion, AEP Energy, and Dynegy, our team is dedicated to getting the job done right.

Capabilities

Research & Insights

Most agencies have no experience conducting customer research with narrow customer groups like the engineers who spec projects. We can work with virtually any customer in the infrastructure and utilities space to help uncover useful insights to drive sales.

Media

Our media team has the relationships needed to help you reach your customers. Whether you need access to trade publications or consumer media, our media team will go beyond the expected channels. This helps you efficiently reach customers and deliver the information they need to make smart decisions about your brand.

Advertising

With insights and the right media channels to deliver your messages, our creative team crafts ads that tell your story. We understand that this can often mean communicating complex issues in easy-to-grasp ways. Our team includes experienced 2D and 3D animators who can simplify communicating complex engineering challenges for any audience.

Public Relations

Infrastructure and utilities require significant public oversight. Our PR team manages media relationships and provides client media training for your team. All this under the umbrella of smart earned media strategy that protects your interests and boosts effective public communication.

Social Media

Social media in the infrastructure and utilities space is about relating to your customers one-on-one and one-to-many with important developments. Our social media team can monitor customer sentiment, gather insights, and grow business in a way that other’s cannot.

Website Design & Development

Your website is the lifeline to customers today. Whether you need a simple site for sharing product information or a multi-function customer portal, our digital team has probably already done it and can do it for you, too.

Recruitment

The industry continues to struggle with a tight employment market. That’s why you may benefit from an ally in the fight for talent. Our team helps with both recruitment marketing and employee retention consulting to help you find and keep the best employees.

Branding

Understanding how to develop a brand identity in this space is a fairly unique skill set. Our team leverages industry and customer insights to craft a brand identity that will help build customer confidence and revenue.

Photography & Video

Making public works visually interesting for the public can be a tall order. Our photographers, videographers and animators can make your projects and services accessible to everyone from the public to the politicians.

Companies we’ve worked with