Blog - Creative & Content

All Posts

Creative & Content

Articles exploring creative and content through PriceWeber’s perspective, focused on how ideas take shape and why execution still matters.

Closeup of motor to show a use of CGI in advertising

CGI Advertising: It’s Not Just for Spaceships and Dinosaurs Anymore

Today, dropping technology costs and faster production methods mean that video and CGI production is no longer reserved just for Super Bowl ads for many—even small businesses. Video consumption in the U.S. has skyrocketed thanks to COVID-19, so cheaper production costs may be worth considering. In today’s Plain Talk article, we’ll talk about why you may want to consider how CGI advertising fits into your digital marketing strategy and whether it’s a viable option for your e-commerce, B2C, or B2B content production needs.

PriceWeber PriceWeber
8 min read
Oct 22, 2020
Trendy cityscape to represent taking social media photos

Taking Photos for Social Media: 5 Excellent Tips From a Photography Legend

We are surrounded by photographs pretty much every waking minute that we are using any type of communication device these days. In the realm of social media, photographs, and video content rule the platforms. Let’s dive a bit further into the subject of taking photos for social media. (Well, I’m not sure that I would be considered a photography legend, but I certainly have had and I am having a wonderful career in this visual world that we live in.) I am the Managing Director of the Content Creation Studio at PriceWeber. I work in photography, advertising, and social media pretty much every day of my life. I am going to share five tips for taking great photographs for social media.