Peanut butter and jelly. Taylor and Travis. Sun and sand. Coca-Cola and the Olympics. Lowes and Building Homes for Heroes. Some things just go better together. For nonprofits and corporations yet to form a strategic alliance, a considerable opportunity awaits. There are many obvious (and less obvious) benefits, including brand perception, social impact, improved employee retention, and heightened community engagement. Forming the right partnership can provide incredibly important benefits to both the nonprofit and the corporate sponsor. In this edition of Plain Talk, we’ll delve into nonprofit-corporate partnerships. Find out why nonprofits and corporations should partner, why these relationships are mutually beneficial, and learn what criteria each should consider in their selection.

Whether helping homeless individuals, providing a safe place for stray animals, or feeding the hungry (the list goes on and on), nonprofits do great work for our communities in countless ways. While they may have different missions, many nonprofits fall short in the same area: their presence on social media. There are many reasons nonprofit organizations aren’t consistently active on social media, including short-staffing, fear of over-asking and annoying their followers, or not knowing what to post—to name a few. As someone who works with nonprofits daily to help spread awareness of their missions and dedication to bettering the community, I’ve seen firsthand how impactful a social media presence can be. In this edition of Plain Talk, we’ll discuss eight nonprofit social media tactics you can use to increase your online presence and help further the awareness of your mission to make a change.