Your next patient is out there comparing options in seconds while misinformation crowds their journey. Meanwhile, more than six out of ten patients say poor communication would make them switch providers. Welcome to the challenges of modern healthcare marketing and patient engagement (as if you weren’t already aware). We created this in-depth guide for healthcare marketing leaders, patient experience teams, provider groups, and operators who are ready to modernize their approach to engaging with their organization’s patients. This guide offers simple, practical steps that make it easier to connect with patients and smooth out the rough spots.

Healthcare marketing continues to evolve around one central truth: trust drives engagement, and engagement drives growth. As patient expectations continue to change, marketing leaders are taking a closer look at how they show up. That’s why we’ve compiled some of our best healthcare marketing content. Each article tackles different challenges, so you can focus on the ideas that feel most relevant to your strategy this year. 

You can’t out-perk a trust problem. Try as many brands might, they can’t seem to get past building their loyalty strategies around symptoms of the deeper issues they’re ignoring. This reactive approach leads to pouring money into the same three “fixes”: richer loyalty perks, sleeker UX updates, and shiny new branding. In this edition of Plain Talk, we’ll explore the main reasons why your customer loyalty strategy is failing and what you can do about it.

Every touchpoint, from emails to waiting room screens, either builds confidence or erodes it. And when the appointment ends, the story doesn’t. Patients keep remembering, comparing, and deciding whether they felt seen and supported. In this edition of Vital Signs, we’re sharing our playbook on how healthcare marketers can help their brand create meaningful patient touchpoints before, during, and after the visit.

Effective patient engagement means delivering clear, empathetic, and actionable communication that builds trust and drives patients to act. This edition of Vital Signs explores how to improve messaging with personalization, the right tools and timing, and trust-based strategies, and how to measure the real impact of your communication efforts.

Long gone are the days when people whispered about a healthcare provider’s reputation while sitting in their waiting room. Now, all you need is Google and a computer or cell phone. In this digital age, trust in healthcare is shaped by online reviews, social media, and a provider’s ability to communicate with empathy and transparency. In this edition of Vital Signs, we’ll explore how reputation shapes patient confidence and trust, why digital perception matters more than ever, and what healthcare providers and systems can do to earn (and keep) that trust in a review-driven world.

Customer retention is more critical than ever for banks and credit unions, especially as acquiring new clients can cost significantly more than keeping existing ones. With 13% of retail banking customers likely to switch within two years and ongoing marketing challenges, financial institutions must take a strategic approach. This playbook outlines five proven customer retention strategies for banks to boost engagement, reduce churn, and increase customer lifetime value.

There was a time, not so long ago, when healthcare marketing meant making sure your hospital had a good billboard and your practice showed up on Google Maps. But those days are over. Today, healthcare decisions are shaped less by proximity and more by trust, experience, and emotional connection. Today’s patients aren’t just looking for care, they’re looking for care they can believe in. And that has changed everything. In this edition of Vital Signs, we’ll explore how the rules of modern patient engagement have changed, what healthcare marketers need to do differently, and why empathy, authenticity, and personalization aren’t just nice-to-haves anymore-they’re the price of entry

You know those pop-ups you see when you first land on a website? The ones that say something like, “This website uses cookies, blah, blah…” This little “cookie banner” has become the center of a growing area of digital marketing compliance that brands cannot ignore because this cookie banner and what it represents is at the center of global data privacy regulation. And as regulations are implemented across the world and back home in individual states, the increase in privacy-related litigation has become noteworthy. So, in this edition of Plain Talk, we will dig into the somewhat murky world of “consent management” and what marketers need to know to stay out of hot water.

The restaurant’s staff was “in the weeds” a lot more than a typical Saturday night and it was starting to overtake the kitchen. A full house of four and six-top tables loaded with hungry guests was starting to get antsy, and the manager knew that her reputation was on the line every time they got slammed like that. But it’s OK. She knew it was coming. In this edition of Plain Talk, we’ll reveal the most direct cause of customer loyalty. Then, we’ll look at improving the employee experience and how it flows into creating customer loyalty.