There’s no question that maximizing your email marketing as part of a robust performance marketing program is one of the smartest and most cost-effective things you can do to help boost your marketing horsepower. In fact, we’ve got a great article stuffed with tips for high-ROI email campaigns if you’d like to check it out. In today’s Plain Talk, we’ll assume you already know how critical email marketing can be. Instead, we’ll delve right into nine email marketing mistakes that are killing your lead gen efforts. Learn what you should say and what you shouldn’t say in your emails if you are looking for meaningful long-term success.

The average person receives 126 work emails a day. In a world with over four billion email users, you might think that interest in email has peaked. However, surprisingly the number of email users continues to steadily grow about 3% each year, and the number of daily emails sent grows 4% yearly. Despite the growth of Facebook and other social media, instant messaging apps, SMS, and targeted media technologies, email use and email marketing continue to grow. In today’s Plain Talk article, we’ll discuss why the elements of email marketing may be more important than ever and how to do it well.