Whether your focus is on B2B marketing or B2C, there are few topics more relevant today than generating qualified leads to move your sales forward. There are a great number of ways to do this (in combination for best results), but in today’s edition of Plain Talk, we’ll discuss the anchor tactic for “pay-per-click” advertising: paid search marketing. We’ll cover six paid search best practices to get the most ROI from your efforts.

Podcast advertising has moved from an emerging trend to an essential part of modern media planning. In today’s Plain Talk, we’ll look at why podcasts have become such a powerful channel. Discover when it makes sense to add podcasts to your media strategy and find best practices to help you get the most from your investment.

Ad dollars are on the move in the financial space—increasingly shifting from traditional to digital, specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll discuss why it is time to look at digital ads for financial services and how to do it.