In an effort to be more efficient and more effective, today’s advertisers are pushing to get more targeted by eliminating “waste” and driving results. While this pertains to all media, the biggest and most exciting benefit of digital media is you can reach, as the old saying goes, “the right person at the right time with the right message.” It seems simple, right? “The more targeted, the better” seems to be the new motto. But what happens when you take that too far? Or when your campaign doesn’t work, despite being 100% honed in on the “ideal” target audience. In today’s edition of Plain Talk, we’ll examine three major targeted marketing strategy mistakes we see and discuss how you can avoid similar pitfalls in your campaigns.