Recently, we onboarded a new client with a rapidly growing technology company. The company needed help in several areas, but most importantly, they needed a new website. In reviewing their current website, we noticed a stock photo we laughed about because we were certain we’d seen it many times before. After a quick Google Images search, we found the same image on hundreds of similar and competitive websites. Understanding that even the biggest of brands can, at times, rely on stock photography, in this edition of Plain Talk, we’ll look at the two factors that lead to most stock photography fails. Plus, we’ll discuss how to best avoid stock photography and how to best maintain brand authenticity when stock is your only choice. Then, we’ll look at the present state of AI as an alternative.