As frontline healthcare professionals, nurses play a critical role in our society. They provide essential care and support to patients in hospitals, clinics, and other healthcare settings. Every year, National Nurses Week begins May 6th in the United States. This week is an opportunity for healthcare organizations and the general public to recognize nurses’ contributions and vital role in our healthcare system. In this edition of Plain Talk, we’ll discuss the importance of recognizing National Nurses Week in healthcare recruiting.

Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if anything, can save the day or even morale during a time like this? The power of public relations. In today’s Plain Talk article, we look at how you can once again get your organization back on track by using brand awareness for recruitment and retention.

Recruiting applicants should be an easy process. You post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this edition of Plain Talk, we’ll look at how to implement a great recruitment marketing strategy. Learn about the current landscape, what’s changed, and how you can fill the empty positions that are hurting your bottom line.

f you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back. However, in many business verticals, something’s different. People aren’t clamoring to take that job you have advertised on Indeed or LinkedIn. Recruiters are having challenges finding just the right candidate for you, and when they do find the right person, the candidate may have different expectations than what you are offering. If you are having trouble filling critical roles, from production and service jobs to executive roles, it might be time to ask if your company’s approach to recruiting is part of the problem. In today’s Plain Talk newsletter, we’ll talk about poor employer branding and recruitment marketing practices that are slowly starving businesses across the country and how to avoid them.

In this first installment of our Plain Talk Healthcare Marketing series, we’ll prescribe some practical advice about some of the most difficult marketing that healthcare groups have to do—recruitment marketing—and how to smooth the path to filling open healthcare positions using best practices in healthcare recruitment marketing.

We are in the midst of a longstanding nursing shortage that has persisted in the U.S. and is expected to reach 1.2 million vacancies by 2022. While some states are in better shape than others, these vacancies will impact nearly every healthcare organization nationwide. Fortunately, there are recruitment tools and tactics that healthcare organizations can implement to overcome the effects of the shortage.