Blog - social media

Just when we thought there were enough social media platforms (or maybe it’s just me), Meta CEO Mark Zuckerberg rolled out “Threads,” a new text-based app that was likely intended to give the very similar Twitter (now known as “X”) and its CEO, Elon Musk, a run for their money. A spinoff from social media giant Instagram, Threads has taken the same Instagram fan base that is accustomed to sharing videos and photos, giving them a platform to have more authentic conversations. But is it time just yet for your company to add Threads to your overall social media strategy? In this edition of Plain Talk, we’re exploring the possibilities of a Threads social media strategy. We’ll break down what to expect with Threads, what’s on the horizon with advertising, and whether it really is the missing thread you’re looking for to help your brand stand out.

In this issue of Plain Talk, we’ll build on past articles and discuss how the convergence of digital and traditional media and the increase in on-screen time have evolved media expectations, particularly for young people. We’ll then discuss how technological advancements and generational preferences have evolved to better support this digital marketing dinosaur. In doing so, we’ll argue that in this blended digital world we live in, YouTube banner ads should be viewed as online billboards, and thus they should be bought and measured primarily as top-of-funnel awareness tools… just like roadside billboards.

Gen Zers will decide, almost immediately, whether or not they are interested in something. This includes which brands they love and which businesses they hate. In a world where skippable ads and subscription services are the norms—where ads are optional and only require a quick swipe or click of the skip button to get rid of them—how can you use your marketing dollars to reach and influence this massive consumer segment? In this edition of Plain Talk, we’ll look at Gen Z media consumption. We’ll also offer three insights on using your media budget to reach, influence, and convert this audience.

Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and creators. In this edition of Plain Talk, we will discuss five key 2023 social media trends for successfully building trust and a better social media strategy for your brand.

Whether helping homeless individuals, providing a safe place for stray animals, or feeding the hungry (the list goes on and on), nonprofits do great work for our communities in countless ways. While they may have different missions, many nonprofits fall short in the same area: their presence on social media. There are many reasons nonprofit organizations aren’t consistently active on social media, including short-staffing, fear of over-asking and annoying their followers, or not knowing what to post—to name a few. As someone who works with nonprofits daily to help spread awareness of their missions and dedication to bettering the community, I’ve seen firsthand how impactful a social media presence can be. In this edition of Plain Talk, we’ll discuss eight nonprofit social media tactics you can use to increase your online presence and help further the awareness of your mission to make a change.

While many workplaces quickly realized how big of an issue burnout had become and enacted measures to address this growing topic of concern—from increased health and wellness activities or incentives to encourage more of a work/life balance—it’s not always an easy fix for all employees. In this edition of Plain Talk, we’ll specifically examine social media manager burnout and how those tasked with creating and managing content to help your brand stand out may be at risk. We’ll also discuss ways to work with these team members to develop a system where burnout isn’t the norm.

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews and unboxing videos on YouTube, followed by the birth of Instagram, where a new group of influencers took flight. Most recently, TikTok arrived with its explosion of short-form videos that made the social influencer landscape an entirely different ballgame. In today’s Plain Talk, we will explore the world of social commerce and the role influencer marketing plays in “helping” us find our next purchase.

As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential social media trends in 2022 to consider including in your New Year’s plans.

Now that TikTok has had time to prove that it’s in the game to stay, other social media channels are ready to compete in short-form video content—especially Instagram. In August 2020, the Facebook-owned social media app rolled out a new feature—Instagram Reels. Similar to TikTok, Instagram users can now create short-form, vertical videos to share on the platform. TikTok is starting to feel the heat. But are Instagram’s efforts enough to deter users away from TikTok? In today’s Plain Talk article, join us as we explore TikTok vs. Instagram. We’ll start reeling in how these two channels differ and how best to keep your head above water.

Love it or hate it, social media is more than just a way to connect with friends online. While many of us remember when Facebook first began and being part of a community that didn’t include Business Pages or Newsfeed Ads, the world of social media from 15 years ago is very different from what it is now, which is a world where businesses can no longer afford to not maximize their social presence. In this edition of Plain Talk, we’ll walk you through why social media is more important than ever and what you should do about it.